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Importance and Evaluations of City Services <br /> Figure 5 presents mean ratings of the importance of selected City services on a <br /> scale of one to four where one equals not at all important and four equals very <br /> important. In this instance, all of the ratings are closer to the level of very <br /> important than to the level of somewhat important, and there is relatively little <br /> differentiation among them. Noticeably the most important is public safety. <br /> IMPORTANCE OF SELECTED SERVICES THE CITY PROVIDES <br /> 3 95 <br /> Public Safety <br /> 3.59 <br /> CorrmLnity Beautification <br /> 1 3.51 <br /> Property Appearance Standards <br /> . 1 3.61 <br /> Permit Processing <br /> 3.42 <br /> Business Recruitment <br /> 1.00 2.00 3.00 4.00 <br /> Means <br /> Figure 5 <br /> CITY OF PLEASANTON: 20 15 SURVEY OF BUSINESS EXECUTIVES 14 <br />