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ATTACHMENT 2 ir) ® PL a:SNN; DOWNTOWN ASSOCIATION May 1,2015 Dear Nelson, As the economy continues to strengthen and Improve and as vacancy rates continue to decline in Downtown we are rapidly approaching parking saturation,particularly In the core of downtown and during peak times. The Pastime Plaza project,proposed development at 725 Main Street and other projects,while wonderful for downtown vitality,will put an even greater strain on our limited parking resources.Parking,and lack thereof, is the top customer complaint being heard by our downtown businesses and those complaints are becoming louder and more frequent. The PDA's Parking Committee has complied a parking study(attached)which shows the lack of parking during peak times in downtown.This survey has been thoroughly reviewed by the PDA's Downtown Vitality Committee and Board of Directors.At this time the PDA would like to present to the City of Pleasanton our 2- year vision and parking recommendations for downtown.If the parking saturation isn't addressed quickly we will see very real negative effects to our district. 2—Year Parking Recommendations • Identify a City employee to serve as a Right of Way Agent to proactively identify potential lots in downtown that can be purchased and convened into free public parking. • Immediately work to convert existing City-owned property into public parking.This includes the "DeMolay"lot near the Fairgrounds and possibly the Volunteer Center building and a portion of Civic Park. • Generate a minimum of 45 new public parking spaces in downtown with a minimum of 25 of those spaces in the core of downtown. • Conduct feasibility studies for a parking garage at the Bank of America parking lot site,Round Table parking lot site and TrueValue parking lot site. • Conduct a feasibility study to determine whether a second tier of parking could be added to the public lot behind Redcoats. • Determine whether parking spaces could be added behind 234 Main Street. • Pave the section of the Railroad corridor between E.Angela Street and Neal Street The PDA is very happy that Downtown Parking is a fully-supported item on the City Council 2-year work plan and we strongly encourage the City to address this growing need soon.Thank you for your ongoing support of our downtown. I V v' lestjtcIs ,a ra �Icon Prent - Live Director Pleasanton Downtown Association •leasanton Downtown Assodation