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BACKGROUND <br /> Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989 <br /> requires the City Council to appoint an advisory board to prepare the annual budget with <br /> a report describing the improvements and activities of the downtown improvement district <br /> and the related funding sources. The report will also outline any recommended changes <br /> to the boundaries of the district and/or the methodology of assessing each business. <br /> DISCUSSION <br /> The City Council's appointment of the Advisory Board is the first step in a three-step <br /> process for establishing and levying the annual assessments in the Business <br /> Improvement District. The members of the Executive Committee of the Pleasanton <br /> Downtown Association are the proposed Advisory Board for 2016, which includes: <br /> Vic Malatesta, President <br /> Jim DeMersman, President Elect <br /> Bernie Billen, Secretary <br /> Janet Yarbrough, Treasurer <br /> J. Michael Hosterman, Past President <br /> Laura Olson, Executive Director <br /> The second step is the submittal of an annual report and budget, and adoption of a <br /> resolution of intention to set a time for a public hearing on the levy of the proposed <br /> assessment for calendar year 2016. The final step of the process is a public hearing and <br /> approval of the final report by resolution. <br /> This year, the Pleasanton Downtown Association's annual report will include two items <br /> recommended for the Council's consideration: <br /> 1) Clarify the BID boundaries as reflected in the map in Chapter 5.28.040 of the <br /> Pleasanton Municipal Code, resulting in an updated map image in the PMC <br /> 2) Eliminate the new business exemption as noted in Chapter 5.28.100 of the <br /> PMC. Currently, a business in its first year of operation within the downtown <br /> BID is exempted from the assessment; however, as most businesses new to <br /> the district receive significant benefit and individualized support from the PDA, <br /> it is recommended this exemption be eliminated. <br /> This discussion with be initiated when the annual report is presented at the November 3 <br /> City Council meeting. <br /> Following is the proposed schedule of events: <br /> Page 2 of 3 <br />