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1. OVERVIEW Developed by Visit TriValley (VTV), the TriValley Tourism Marketing District (TVTMD) is an assessment district proposed to provide specific benefits to payors, by funding marketing and sales promotion efforts for assessed businesses. The TVTMD was formed in 2005 as the Tri-Valley TBID for a five-year term and renewed in 2010 for a five-year term; lodging businesses now wish to renew it for an additional seven years. Location: The proposed TVTMD includes all lodging businesses located within the boundaries of the town of Danville, the cities of Dublin, Livermore, and Pleasanton and those portions of the unincorporated areas of Contra Costa and Alameda Counties shown on the map below,which include the communities of Alamo, Blackhawk, and Sunol, the portion of the counties that lies between the cities of Pleasanton and Livermore, and that portion of Alameda County which lies southeast of Interstate 580 as shown on the map in Section IV. Services: The TVTMD is designed to provide specific benefits directly to payors by increasing room night sales. Marketing and sales promotions will increase overnight tourism and market payors as tourist, meeting and event venues, thereby increasing room night sales. Budget: The total TVTMD annual budget for the initial year of its seven (7) year operation is anticipated to be approximately $1,822,000. This budget is expected to fluctuate as room sales do. Cost: The annual assessment rate is $2.00 per paid occupied room per night. Based on the benefit received, assessments will not be collected on stays of more than thirty (30) consecutive days, nor on stays by any Federal or State of California officer or employee when on official business who makes a claim that they are exempt, nor on stays by any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. The annual assessment rate may be subject to an increase each year starting in the third year, the amount of which shall be determined by the VTV Board. The annual assessment rate shall not exceed$3.00 per paid occupied room per night. Collection: Each City and County will be responsible for collecting the assessment on a quarterly basis (including any delinquencies, penalties and interest) from each lodging business located in their respective jurisdictions. Each City and County shall take all reasonable efforts to collect the assessments from each lodging business. On a quarterly basis, each City and County shall forward the assessment collected to the City of Pleasanton which shall forward the assessments collected to the Owners'Association. Management District Plan 3 April 21, 2015