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THE CITY OF 1 A CITY COUNCIL AGENDA REPORT pL'EzASANTON May 5, 2015 Economic Development TITLE: RENEW THE TRI-VALLEY TOURISM MARKETING DISTRICT AND LEVY AN ASSESSMENT ON LODGING BUSINESSES; INTRODUCE AN ORDINANCE AMENDING CHAPTER 5.36 OF THE PLEASANTON MUNICIPAL CODE; ADOPT A RESOLUTION MODIFYING THE MANAGEMENT DISTRICT PLAN; AND APPROVE AN AGREEMENT WITH VISIT TRI-VALLEY TO ADMINISTER THE DISTRICT SUMMARY Visit Tri-Valley has determined that renewing the tourism business improvement district as the Tri-Valley Tourism Marketing District (TVTMD) at the current $2.00 per room night assessment with an option to increase the assessment starting in the third year(2018) but not to exceed $3.00 per room night is optimal, and will allow Visit Tri-Valley to extend its efforts while continuing to be self-sustaining. The City Councils of Danville, Dublin, and Livermore and the Boards of Supervisors of Alameda and Contra Contra Counties have each adopted a Resolution Granting Consent to the City of Pleasanton to renew the district. The City Council held a public hearing on April 21, 2015, to hear any protest to the renewal of the Tri-Valley Tourism Marketing District; where a protest was made by one lodging business. At this second public hearing the City Council will consider introduction of an ordinance amending Chapter 5.36 of the Pleasanton Municipal Code, adoption of a Resolution Modifying the Management District Plan, and approval of an agreement between Visit Tri-Valley and the City of Pleasanton to administer the TVTMD. RECOMMENDATION Renew the Tri-Valley Tourism Marketing District and levy an assessment on lodging businesses within the district, adopt the Resolution Modifying the Management District Plan, introduce an ordinance amending Chapter 5.36 of the Pleasanton Municipal Code, and approve an agreement with Visit Tri-Valley to administer the district. FINANCIAL STATEMENT There is no significant fiscal impact to the City. The City's Visit Tri-Valley membership dues will continue at the city membership rate of $2,500 annually. Staff costs generated by the administration of the assessment district and/or the collection of funds will continue to be offset by the administrative fees received as described in the Management District Plan.