11 - Laserfiche WebLink

THE CITY OF 11 CITY COUNCIL AGENDA REPORT PL£ASANTON April 21, 2015 Economic Development TITLE: HEAR ANY PROTEST CONCERNING THE RENEWAL OF THE TRI-VALLEY TOURISM MARKETING DISTRICT AND LEVY OF AN ASSESSMENT ON LODGING BUSINESSES WITHIN THE DISTRICT SUMMARY Since 2006, the Tri-Valley Convention & Visitors Bureau — now branded as Visit Tri-Valley — has been managing the Tri-Valley Tourism Business Improvement District. Over this time, Visit Tri-Valley has implemented numerous marketing and promotional campaigns and tourism initiatives for the Tri-Valley. To continue to build on this success, the Visit Tri- Valley board has determined that renewing the tourism business improvement district as the Tri-Valley Tourism Marketing District at the current $2.00 per room night assessment with an option to increase the assessment starting in the third year (2018) but not to exceed $3.00 per room night is optimal, as well as comparable with progressive tourism business improvement districts throughout the region and state. This will allow Visit Tri- Valley to extend its efforts while continuing to be self-sustaining. To begin the process of renewing the Tri-Valley Tourism Marketing District, on February 17, 2015, the City of Pleasanton adopted both a Resolution of Intention to renew the business improvement district and a Resolution Requesting Consent from the Cities of Danville, Dublin, and Livermore as well as Alameda and Contra Costa Counties. The City Councils of Danville, Dublin, and Livermore and the Boards of Supervisors of Alameda and Contra Contra Counties have each adopted a Resolution Granting Consent to the City of Pleasanton to renew the district. As the next procedural step, the City of Pleasanton will hold a public meeting on April 21, 2015, to hear any protest to the renewal of the Tri-Valley Tourism Marketing District. FINANCIAL STATEMENT There is no significant fiscal impact to the City. The City's Visit Tri-Valley membership dues will continue at the city membership rate of$2,500 annually. Staff costs generated by the administration of the assessment district and/or the collection of funds will continue to be offset by the administrative fees received as described in the Management District Plan.