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04
City of Pleasanton
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2015
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8/18/2015 2:42:40 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
3/17/2015
DESTRUCT DATE
15Y
DOCUMENT NO
4
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• <br /> Signage <br /> 14. Site and building signage shall be reviewed under a comprehensive signing program <br /> submitted to the Planning Division under a separate application. Plans for the <br /> comprehensive sign program for the site/building signs shall include the following: <br /> a) The site shall be limited to only one low level project identification sign, to be located <br /> adjacent to the Stoneridge Drive driveway entrance with a maximum of four tenant <br /> identification panels. If El Charro Road is improved in the future and additional access is <br /> granted, one additional monument sign may permitted along El Charro Road. A project <br /> identification sign at the corner of Stoneridge Drive and El Charro Road may be <br /> permitted if integrated with the planned gateway entry sign to be approved by the City; <br /> b) All traffic-directional, way finding and tenant directory signs; <br /> c) Design details including location, height, length, illumination, colors and materials, <br /> and mounting for all signage; <br /> d) Except for the Major/Market Tenant that may be internally illuminated, all tenant <br /> wall signs including tenant logos shall be composed of "halo-lit" letters or "flood-lit <br /> letters illuminated by gooseneck lamps. A logo may be composed of "edge-lit" <br /> letters with an opaque face and pushed-through an opaque background; <br /> e) There shall be no limitation on sign colors or lettering styles; <br /> f) Except for logos, primary tenant signage shall be Latin/Roman letters and Arabic <br /> numerals (to enable public safety response). Other secondary tenant signage <br /> should be no more than one-quarter the size of the primary tenant signage (for <br /> secondary tenant signage on buildings) or smaller (for additional secondary tenant <br /> signage on doors and windows, etc.), and all signage collectively calculated to <br /> determine maximum sign square footage allowed for each building /tenant space; <br /> g) There shall be no exposed electrical raceways or transformers for signs. The <br /> project applicant or developer shall design and construct the buildings so that all <br /> building signs are flushed-mounted to the building wall surface with hidden <br /> electrical raceways and transformers; <br /> i) A 30-day Grand Opening banner is allowed per tenant; <br /> j) Temporary signs for a shopping center event or a sidewalk sales event per tenant <br /> are allowed on a limited basis per approval through the Temporary Use Permit <br /> application process; and, <br /> k) There shall be no paper window signs, balloons, or other inflatable devices of any <br /> type allowed. A window sign program featuring tastefully painted-on lettering in a <br /> decorative pattern will be considered with the comprehensive sign program. <br /> The comprehensive signing program shall be subject to the review and approval by the <br /> Director of Community Development. <br /> 8 <br />
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