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Attachment 4 NOTICE OF PUBLIC MEETING AND HEARING CONCERNING THE RENEWAL OF THE TRI- VALLEY TOURISM MARKETING DISTRICT AND TO LEVY AN ASSESSMENT ON LODGING BUSINESSES WITHIN THE DISTRICT NOTICE IS HEREBY GIVEN that on February 17, 2015, the City Council (Council) of the City of Pleasanton (City) adopted a Resolution of Intention to renew the Tri-Valley Tourism Marketing District (TVTMD) and to levy an assessment on lodging businesses within the TVTMD as set forth in the attached Resolution of Intention. NOTICE IS HEREBY FURTHER GIVEN that at 7:00 p.m. on April 21, 2015, at the City of Pleasanton Council Chambers, 200 Old Bernal Avenue, Pleasanton, CA 94566, a public meeting shall be held pursuant to Government Code section 54954.6 to allow public testimony regarding the renewal of the TVTMD and the levy of assessments therein as set forth in the enclosed Resolution of Intention and pursuant to Government Code section 54954.6. NOTICE IS HEREBY FURTHER GIVEN that at 7:00 p.m. on May 5, 2015, at the City of Pleasanton Council Chambers, 200 Old Bernal Avenue, Pleasanton, CA 94566, has been set as the time and place for a public hearing to renew the TVTMD and to levy the proposed assessment as set forth in the Resolution of Intention. Boundaries: The proposed renewed TVTBID includes all lodging businesses located within the boundaries of the cities of Pleasanton, Livermore, and Dublin, and the Town of Danville, and identified portions of unincorporated areas of Alameda and Contra Costa Counties which include the communities of Alamo, Blackhawk, and Sunol, the portion of the counties that lies between the cities of Pleasanton and Livermore, and that portion of Alameda County which lies southeast of Interstate 580. Assessment:The annual assessment rate is $2.00 per paid occupied room per night. Based on the benefit received, assessments will not be collected on stays of more than thirty (30) consecutive days, nor on stays by any Federal or State of California officer or employee when on official business who makes a claim that they are exempt, nor on stays by any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. The annual assessment rate may be subject to an increase each year starting in the third year, the amount of which shall be determined by the VTV Board. The annual assessment rate shall not exceed $3.00 per paid occupied room per night. Budget: The total TVTMD annual budget for each year of its seven (7) year operation is anticipated to be approximately $1,822,000. This budget is expected to fluctuate as room sales do. Purpose: The TVTMD is designed to provide specific benefits directly to payors by increasing room night sales. Marketing and sales promotions will increase overnight tourism and market payors as tourist, meeting and event venues, thereby increasing room night sales.