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BACKGROUND <br /> "Project Paint Box" is a utility box beautification program that celebrates local artwork <br /> and encourages regional artists to share their creativity throughout the City of <br /> Pleasanton. Vibrant artwork helps deter unsightly graffiti and creates pleasant spaces <br /> for residents and visitors. At its workshop on May 5, 2014, the Civic Arts Commission <br /> discussed this project and in July, a "Call for Artists" was placed locally, regionally and <br /> nationally in artists' forums, job arenas and in the local press. Additionally, several local <br /> artists were personally notified. <br /> A total of ten (10) designs were received. Six (6) designs were reviewed by the Public <br /> Art Selection Sub-Committee (PASS) on September 10, 2014. Four (4) of the <br /> applications and designs that were received were not complete and therefore were <br /> disqualified. <br /> At its September 23, 2014 meeting, the Civic Arts Commission reviewed the four (4) <br /> designs and recommended two (2) designs for placement on utility boxes. Comments <br /> and changes were recommended for a third design and the artist was asked to return at <br /> a later date with those changes made. <br /> At its November 3, 2014 meeting, the Civic Arts Commission approved the design <br /> changes and requested that their recommendations be forwarded to the City Council for <br /> their review and consideration. <br /> DISCUSSION <br /> One (1) design proposal was considered by the Civic Arts Commission for <br /> recommendation to the City Council. The following design is being recommended for <br /> approval and installation. <br /> 1. "I Love Pleasanton" — artist, Tatiana Salvatore <br /> a. Artist Description: "I love Pleasanton" tries to capture downtown <br /> Pleasanton and its busy activity. The words on the top and bottom are the <br /> many community values and the reasons why I love to live and be part of <br /> this great City. <br /> b. Comments from the Commission included: members asked to see the <br /> design painted in the correct orientation (portrait and not landscape); they <br /> would like to see more attention to detail as a word was misspelled; they <br /> felt the work appeared rushed and asked to see a more polished version. <br /> c. The artist has made the above changes and they are shared in <br /> attachment 1. <br /> d. With recommended changes now made, the Civic Arts Commission is <br /> recommending placement of this design on the utility box located at the <br /> corner of Ray and First Streets. <br /> Page 2 of 3 <br />