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Ryan Rorabaugh also asked the Council to support the HERO program, which provides property owners with an opportunity to be outstanding citizens and to comply with conservation mandates. Fred Volking stated that Measure BB failed by a landslide for the second time in Pleasanton. While all but two Pleasanton voters said "no" to the measure, the community's elected officials continue to ignore the wishes of the public. Residents on fixed incomes have become the victims of yet another tax hike and are forced to shop in one of the two adjacent counties with lower tax rates. The combined effect of Measure BB and One Bay Area will increase traffic turn Pleasanton's once quaint downtown into something along the lines of Dublin. He asked the Council to stand with the people. Judy Galletti congratulated both outgoing and incoming members of the Council. She also asked the Council to represent the people of Pleasanton who again voted "no" on Measure BB. She encouraged them to make changes, perhaps severing ties with ICLEI or rejecting the mandates of One Bay Area, and to really consider what it is the people of this community have asked for. PUBLIC HEARINGS AND OTHER MATTERS 11. Consider approval of a Memorandum of Understanding with Pleasanton Sports Groups for a Bemal Community Park, Phase II fundraising campaign Assistant City Manager Bocian presented the staff report, requesting the Council's approval of a Memorandum of Understanding (MOU) for a Bemal Community Park, Phase II fundraising campaign and any comments on the related Gift Acknowledgement Policy and Procedures document. He reminded the Council that Phase II of the project includes three lighted all-weather multi-purpose sports fields as well as the adjacent 40-acre oak woodland open space. The proposed MOU regards the fundraising efforts of Pleasanton Sports Groups for the sports fields and related improvements only. He briefly reviewed the project budget, reminding the Council that the total funds identified for the project are $16.5 million. Mr. Bocian explained the city's involvement with Pleasanton Sports Group regarding the MOU started in the spring of 2012 when Mayor Thorne approached the groups to discuss working in cooperation on the project. In September 2012 the Council authorized staff to work with Pleasanton Sports Groups on a fundraising campaign, the outcome of that effort being the proposed MOU. The goal of the MOU is to raise $1.88 million in private funds, with a caveat within the MOU that could increase that amount to a maximum of $2 million depending on how the project bids come in. A key component of the agreement is that in the event the full amount has not been raised within 90 days after the opening of the sports park, Pleasanton Sports Groups have agreed to pledge to provide the outstanding balance over a period of 10 years. The MOU outlines a formula for this scenario that is based on the total outstanding balance and number of participants within each sports group. The fundraising campaign would begin at the award of the construction contract, with groups having sole responsibility for the fundraising effort. A unique element of the program, although it was also used at the Firehouse Arts Center, is a naming recognition with minimum specified contributions and finite durations. The project is also expected to include a donor wall. A local consulting firm was used to assist with identifying a fair, equitable and marketable amount for the amenities on the project, although their recommendations were ultimately decreased to create a more reasonable opportunity to reach the $2 million target. He shared several examples of proposed sponsorship costs, noting the estimated amount of $150,000 for naming recognition of one sports field. As currently designed, naming recognition would continue for the life of the item, up to a maximum term. Mr. Bocian reviewed the city's responsibilities under the MOU, stressing that this is a cooperative operation between the city and Pleasanton Sports Groups. As proposed, the city would look to establish a steering committee to coordinate all fundraising efforts and address any issues as they may City Council Minutes Page 5 of 14 Dec 2,2014