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Mr. Fialho explained that it could take many forms, noting that more recently many <br />elected to implement an impact fee to be collected from new development. <br />Mayor Thorne noted that the goals are not prioritized, which he assumed would be <br />activities with which the Civic Arts Commission was tasked. <br />Councilmember Narum asked if staff has looked at placing the topic of expanded <br />facilities on the agenda of the school district liaison committee. <br />Councilmember Cook - Kallio asked and Ms. Grose confirmed that 487 respondents <br />survey response. <br />Mayor Thorne opened the item for public comment. <br />agencies have <br />one of the first <br />use of schools <br />is a significant <br />Olivia Sanwong urged the Council to consider a more formalized partnership with the Economic Vitality <br />Committee (EVC) as the prioritization of goals is considered, noting that the EVC has representation <br />from Visit Tri- Valley, PDA, Pleasanton Unified School District, and Project Lead the Way. She said <br />there is an incredible opportunity to approach this from the perspective of the creative class and STEM <br />(Science, Technology, Engineering and Mathematics) education, perhaps with the integration of the <br />arts. She said she particularly supported the idea of a signature festival. She suggested that the city <br />has an opportunity to increase its return on investment, noting that Pleasanton's annual arts <br />expenditure totals $2.2 million and nets $1.5 million while Walnut Creek spends $8.5 million but nets <br />almost the same expenditure of $1.6 million. <br />Heidi Massie, Civic Arts Commission, said the Commission felt the Plan was written in a way that <br />provides the flexibility needed to meet the stated goals from several strategic standpoints and to <br />leverage the city's existing resources She concurred that priority setting would be a critical part of the <br />process and encouraged the Council's support of the Plan. <br />Mayor Thorne closed public comment. <br />Councilmember Cook - Kallio said she was delighted with the Plan, particularly the idea of coordinating <br />art and cultural efforts with economic development. She also supported reconstitution of the Civic Arts <br />Commission as described. <br />Vice -Mayor Pentin said he felt that diversifying the city's cultural offerings would help to educate us all <br />on how the community has evolved and that he strongly supported combined marketing efforts for the <br />city's facilities. He referred to the printed annual program of events for the Firehouse Arts Center and <br />said he would like to see the same thing done for Amador Theater. He acknowledged the Council's <br />extensive list of priorities but said he thought that addressing renovations of the Amador Theater, <br />Century House and cultural center to be wonderful inclusions. <br />Councilmember Brown noted that the fairgrounds offer a number of wonderful cultural events and <br />asked if the city partners with that in any fashion. <br />Ms. Crose explained that staff does make an effort to combine programming when possible, usually by <br />bringing an offering to one of the city's venues that will capture the same audience as another event. <br />Councilmember Brown said she has heard from citizens that there is a strong interest in a movie <br />theater, especially downtown. She asked, and Ms. Grose confirmed, that the Firehouse Arts Center has <br />the ability to show movies and asked if that is something staff is exploring further. <br />Ms. Grose explained that while they have already held several movie events there, staff is aware of the <br />demand and is exploring that sort of programming more closely. <br />City Council Minutes <br />Page 10 of 11 October 21, 2014 <br />