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14 ATTACHMENT 06
City of Pleasanton
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14 ATTACHMENT 06
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8/27/2015 11:29:41 AM
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11/13/2014 2:51:51 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
11/18/2014
DESTRUCT DATE
15Y
DOCUMENT NO
14 ATTACHMENT 6
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Kevin Shinmann stated that he is a market manager with 7-Eleven and oversees <br /> 89 stores in its East Bay market, which includes the Pleasanton area as well as <br /> Mr. Roesbery's store in Antioch. He indicated that he is present tonight to speak on <br /> behalf of Mr. Roesbery as an operator. He stated that someone can go into any <br /> 7-Eleven and get the same Slurpee, but the difference in the operation of each 7-Eleven <br /> is the operator. He noted that Mr. Roesbery, as an operator, has made the investment <br /> in people and time and has subscribed to the standards that 7-Eleven would like to see <br /> in its stores. He indicated that 7-Eleven is not a one-person operation; two people are <br /> really needed to keep the store clean. He added that Mr. Roesbery's food safety <br /> standards meet the expectations of 7-Eleven's fresh food program; he employs people <br /> within the community and models and mirrors his community. He concluded that <br /> 7-Eleven is an international brand, but it is the operator that makes it a community store, <br /> and that is what Mr. Roesbery does. <br /> Dennis Staley stated that he has worked for 7-Eleven for 22 years in a lot of different <br /> positions, including market manager, fresh food merchandiser, and training on the West <br /> Coast for five years. He indicated that he is currently a Senior Real Estate <br /> representative and has worked with Mr. Roesbery on his previous store in Antioch and <br /> on this site since 2011. He stated that the gas station service bay business is a dying <br /> business model and even though the Mr. Roesbery ran a car care business for 15 years <br /> that was Diamond Certified, and even though his business acumen is stellar and his <br /> reputation is excellent, he could not make that business work anymore because the car <br /> business has changed so much. He noted that the business needs a computer <br /> technician or an electrical engineer, and service stations with the bay set up cannot <br /> afford the training for these technicians and the equipment to work on these cars. He <br /> further noted that over the past two years, multiple service bay gas station type <br /> environments have been converted to 7-Elevens stores and have been quite successful <br /> and profitable. He indicated that this is what Mr. Roesbery is trying to do as his revenue <br /> stream and profit margins have gone away and they have had to close the bank and the <br /> car care business. He added that Mr. Roesbery wants to open a beautiful 7-Eleven <br /> store on that site and be the best neighborhood store in that part of the community. <br /> Jay Sarang stated that he is a 7-Eleven franchisee and has been in the business for <br /> about 12 years, operating four stores, two 2 of them locally in Dublin and in Livermore. <br /> He indicated that he has been involved with 7-Eleven for actually quite longer than that <br /> as his father has been a franchisee for a long time as well. He stated that things have <br /> changed with this company, and they have all been working hard to change the image <br /> which I so often hear about, with a state-of-the art delivery system, fresh sandwiches, <br /> donuts, and milk made and delivered every day. He added that the company has <br /> constantly invested in infrastructure development inside the store, installing camera <br /> systems for security, and a great training program related to alcohol sales, tobacco <br /> sales, and loitering, and community involvement. He stated that corporate and some <br /> franchisees got together recently during the Mt. Diablo fire and delivered dozens and <br /> dozens of cases of water and supplies to firefighters at Camp Parks, among other <br /> things. He indicated that this community would benefit from having a 7-Eleven store <br /> rather than some other store. <br /> PLANNING COMMISSION MINUTES, August 27, 2014 Page 15 of 44 <br />
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