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Mr. Smith estimated that 80% to 90% of users throughout the city now comprehend the severity of the situation, though noted that continued efforts are still required to reach those who do not. He shared several examples of marked success, including one business that reduced consumption by 44% and one residence that managed to accomplish a reduction of 80% over the prior year. Councilmember Cook-Kallio reported that her own home has reduced its usage 76% over last year and that it has not been particularly difficult. Mayor Thorne said he has received considerable feedback and questions regarding the need for continued outreach, especially in light of the city's current success. Mr. Smith acknowledged the concern and explained that staff has already cut back on advertizing expenditures. He assured the Council and public that staff has been very judicious in the use of these funds and noted that less than half of the allotted budget has been spent to date. While there are still some print ads due to be released, the plan is to hold off on any further efforts. He noted that if the drought continues into next year, staff may return to the Council as part of the regular drought update to discuss additional expenditures within the $200,000 allotment. Councilmember Brown asked staff to comment on the public concern over the approval of housing projects during this period of limited resources. Mr. Fialho explained that most of the activity the community is witnessing relates to either vested projects whose construction permits are only now being pulled or those projects that came about as the result of the recent rezoning and again have vested entitlements. He said staff is working closely with Zone 7 to identify the point at which the drought evolves from a short-term impact to one with longer term consequences on the ability to grant permits. The issue of orchestrating a united response to a long-term drought throughout the valley will be a primary topic of discussion at the upcoming liaison meeting with Zone 7, the City of Livermore and DSRSD. Councilmember Brown noted that the liaison meeting is open to the public. Mayor Thorne invited public comment. Knut Ojermark stated that it is unfair to compare year to year water usage as weather patterns and water needs vary. He also noted that meter readings do not necessarily occur at the same intervals as the prior year, which can sometimes mean up to a nine day difference in billing periods. He suggested that the city amend its current practices to look at a more evenly distributed pattern of usage rather than a direct comparison of billing cycles. He also recommended that all new development and those areas where it is economically feasible be outfitted with recycled water infrastructure for irrigation purposes. He noted that only four controllers have the ability to program irrigation cycles on two odd-numbered days per weeks, which creates a situation where the average person cannot follow the city's mandates. He said it is unfair that a larger property like his will incur a $2,000 penalty for exceeding the allotted usage by just one unit when a smaller property would be fined only $100, particularly considering what he pays in annual property taxes. He shared a spreadsheet that he uses to calculate and manage daily water usage at his home. Mayor Thorne closed public comment. 18. Consider approval of the schematic park plan for Main Street Green Park and request from the Rotary Clubs of Pleasanton to rename the park Rotary Park Community Services Director Andrade-Wax introduced the item. She stated that in 2013 the three Rotary Clubs of Pleasanton — Pleasanton, Pleasanton North, and Tri-Valley Evening Rotary — approached the city regarding the idea and donation of a clock tower to commemorate the City Council Minutes Page 5 of 16 July 15,2014