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THE CITY OF 13 CITY COUNCIL AGENDA REPORT pL EASANTON. August 19, 2014 Economic Development TITLE: APPOINTMENT OF 2015 ADVISORY BOARD FOR THE PLEASANTON DOWNTOWN ASSOCIATION BUSINESS IMPROVEMENT DISTRICT SUMMARY State law requires the City Council to annually appoint an advisory board to the Pleasanton Downtown Association Business Improvement District (District) to prepare the annual budget and report for determining the annual assessments to be levied on the businesses within the District. The budget, report and assessments are determined on a calendar year basis and are collected annually along with the City business license. The next collection period will be the 2015 calendar year. RECOMMENDATION The Pleasanton Downtown Association met and is recommending to the City Council the following individuals for the Advisory Board: Vic Malatesta, President Jim DeMersman, President Elect Bernie Billen, Secretary Janet Yarbrough, Treasurer J. Michael Hosterman, Past President Laura Olson, Executive Director Staff recommends the Council appoint these individuals as the 2015 Advisory Board for the Pleasanton Downtown Association Business Improvement District. FINANCIAL STATEMENT The current agreement between the District and the City requires the City to match the annual assessments paid by businesses in the District. As this agreement expires on November 3, 2014, the Council will consider an updated agreement at its October 21 meeting; the new agreement will continue the City's match of the received BID assessment revenues. In 2014, the City match from the General Fund was approximately $65,500. Staff anticipates the 2015 match (if approved) will be equivalent, and this is included in the City's budget. In addition to the direct City contribution, the City adds approximately $60,000 in indirect funding which includes staff time to administer the PDA assessments and contract, assistance with the Hometown Holiday Celebration, as well as the cost to maintain downtown planters, cleaning sidewalks, garbage pickup, and staff time for special events.