20 - Laserfiche WebLink

BACKGROUND Pleasanton is unique among municipalities in having the Alviso Adobe Community Park, which houses an original adobe that was built in 1854 and registered as a California historical landmark. The Park serves both as a historical and an environmental resource, offering interpretive and interactive programs. As evidenced by the popularity of the diverse events at the Park, this distinctive facility is clearly appreciated by the general public, members of the educational system, and all those who participate in the programs. While the Alviso Adobe recently celebrated its fifth year of operations and enjoys a large measure of success, some Park advocates and community members have expressed the view that the facility may not be maximizing its full potential in terms of utilization. This perspective, and questions regarding possible enhancements to the Park, was brought up during the process for the recently approved Parks & Recreation Master Plan. Additionally, in response to stakeholder interests, the City Council included a study of the Alviso Adobe in its 2014 Work Plan to evaluate the possibility of enhancing activities through modest capital improvements and/or improved operational resources. Undertaking such a study at this time is therefore appropriate and timely. Staff recommends that this study take the form of an inclusive community process with an outcome which includes a vision statement that sets the focus for the future and a mission statement that defines the future purpose of the facility. These statements will be developed based on two key components — data analysis and input from interested stakeholders. The data analysis portion will involve an environmental scan incorporating financial data, utilization analysis of existing programming, service demand drivers, existing and potential partnerships, and other information and benchmarks as necessary. A final component of the study is the development of a business plan related to facility improvements, program enhancements, potential expansions and other matters to address the desired vision and mission for the facility. With regard to stakeholders, the Alviso Adobe enjoys broad support from many sectors. Incorporating the insights and perspectives of all interested stakeholders will be critical to establishing the focus for the facility, determining the best use of limited resources to maximize its potential, and outlining partnerships that may be advantageous to vibrant and successful programming. In addition, the recent acquisition by the East Bay Regional Parks District (EBRPD) of the Castleridge property, which is situated directly adjacent to the Alviso Adobe Community Park, creates another element for consideration. With this acquisition, visitors will eventually have access from the Alviso Adobe Community Park to the East Bay Regional Park District lands. Also, on the agenda tonight for the City Council's consideration is the acceptance of 22 acres of permanent open space as part of the Austin project. This land is also adjacent to the Alviso Adobe and Castleridge property. The above referenced land acquisitions present opportunities for joint programming between the City and the EBRPD. Thus, the City Council may wish to consider Page 2 of 5