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09
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2014
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061714
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09
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Last modified
8/25/2015 4:26:23 PM
Creation date
6/10/2014 3:17:06 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
6/17/2014
DESTRUCT DATE
15Y
DOCUMENT NO
9
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Timeline <br /> Contract Number: <br /> Project Name: Pleasanton Drought Response Campaign <br /> Task Starr;Date Frid Date. <br /> Contract Finalized 5/2/2014 5/2/2014 <br /> Phase 1 5/2/2014 5/31/2014 <br /> Creative Brief Development 5/1/2014 5/4/2014 <br /> Creative Brief Client Review&Feedback 5/5/2014 5/5/2014 <br /> Creative Development 5/1/2014 5/6/2014 <br /> Internally review concept,copy deck,designs 5/6/2014 5/6/2014 <br /> client review Round 1 5/7/2014 5/7/2014 <br /> Incorporate client changes 5/8/2014 5/8/2014 <br /> Client review:Creative Round 2 and May Media Flight 5/9/2014 5/9/2014 <br /> Finalize Creative and Purchase Media 5/9/2014 5/12/2014 <br /> Client review:Creative Round 3-Formal approval 5/12/2014 5/12/2014 <br /> Media in Market 5/15/2014 5/31/2014 <br /> RESEARCH <br /> In Market Field Research 5/4/2014 5/17/2014 <br /> Online Quantitative Survey 5/6/2014 5/20/2014 <br /> Researh findings report development 5/17/2014 5/26/2014 <br /> Internal review of final research report 5/27/2014 5/27/2014 <br /> Client review of research findings report 5/28/2014 5/28/2014 <br /> Creative development based on research findings 5/27/2014 5/31/2014 <br /> Media planning based on research findings 5/27/2014 5/31/2014 <br /> Phase 2 6/2/2014 6/30/2014 <br /> June-July Media plan review/approval 6/2/2014 6/3/2014 <br /> Updated Creative review 6/4/2014 6/4/2014 <br /> Incorporate client changes 6/5/2014 6/5/2014 <br /> Updated Creative review/approval 6/6/2014 6/6/2014 <br /> Media in market 6/11/2014 6/30/2014 <br /> Phase 3 6/16/2014 <br /> Collateral Material development 6/16/2014 6/23/2014 <br /> Collateral Materials Client Review 6/24/2014 6/24/2014 <br /> Incorporate client changes 6/25/2014 6/25/2014 <br /> Collateral Materials Client Review/Approval 6/26/2014 6/27/2014 <br /> Collateral Material Production 6/27/2014 7/3/2014 <br /> Collateral Material&Media in Market 7/4/2014 7/31/2014 <br /> Page 1 of 1 <br />
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