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Currently, the Pleasanton average is around 219 gallons per pay. He explained that some of the <br /> numbers being discussed have been per household whereas others are per capita, which can cause <br /> some confusion. Currently, <br /> Councilmember Cook-Kallio also agreed with Mr. Moran's comments regarding heavy users and asked <br /> whether a per capita use of 1,000 gallons per day is seen anywhere in Pleasanton. <br /> Mr. Smith explained that the logistical challenges associated with a tiered system make enforcement <br /> very difficult. He said that the ordinance was crafted with a blanket goal, with the idea that staff will be <br /> more proactive and involved in helping the largest users reduce their consurilption. He assured the <br /> Council and public that they are not at all interested in consumers like Mr. Tenbrink but that a blanket <br /> target is the only way to create a system that staff can reasonably measure and enforce. <br /> Councilmember Cook-Kallio asked and Mr. Smith confirmed that an extreme user, someone who used <br /> much more than their per capita share would likely fall into the top 20% that staff will be working with. <br /> She moved the staff recommendation, with direction to staff to introduce language to the ordinance <br /> recognizing long time conservationists. <br /> Mr. Smith acknowledged Mr. Tenbrink's point but said that both he and the City Manager feel strongly <br /> that the ordinance as crafted, which allows for exceptions, is more appropriate that automatically <br /> eliminating those who feel they are already conserving. <br /> Councilmember Cook-Kallio asked and both Mr. Smith and Mr. Fialho confirmed that this conversation, <br /> as reflected, would sufficiently capture the intent wiith respect to Mr. Tenbrink's concerns. <br /> MOTION: It was m/s by Cook-Kallio/Narum, to approve the staff recommendation. <br /> Councilmember Brown said she could not find a basis for the reduction within the resolution and <br /> requested conformation that staff intends to do a year over year comparison averaged over the last <br /> three to four years. <br /> Mr. Smith clarified that the comparison is to the same period the year prior and that expanding that out <br /> to a longer period would only be used to accommodate those who arguing a position on long-term <br /> conservation. <br /> Councilmember Brown proposed an amendment to the motion, as reflected above. <br /> Councilmember Cook-Kallio supported the amendment and asked that staff use whatever language is <br /> necessary to clarify the basis for comparison. She asked that the ordinance also be clear how that <br /> basis can be changed to protect those who can demonstrate long-term water savings. <br /> Mr. Smith said those exceptions are made available through the appeals process,which is described in <br /> the ordinance. He noted that appeals would come directly to him and most, if not all, can be resolved <br /> with a simple look at a longer pattern of usage. <br /> Mr. Fialho explained that the ordinance, which the Council already approved, codifies the appeal <br /> process. By way of the resolution, he offered clarifying language to specify that the 25% reduction is <br /> mandated against the same billing cycle from the previous year. He also offered to add a clause that <br /> exceptions for demonstrated and prolonged conservation shall be considered. <br /> MOTION: It was m/s by Cook-Kallio/Narum, to approve the staff recommendation, as amended and <br /> waive full reading and adopt Resolution No 14-675 declaring a Stage 3 Water Shortage and <br /> mandating a 25% reduction in water usage; waive full reading and adopt Resolution No. 14-678 <br /> proclaiming a local drought emergency; introduce and waive first reading of Ordinance No. 2097 <br /> city Council Minutes -.- Page 11 of 20 May 6,2014 <br />