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TransLink for TOD Pilot Project free program. These individuals cited the convenience of using an electronic pass rather than having to have exact change. Key suggestions to support future implementation of similar programs include: Overall • Cities and other agencies seeking to maximize reductions of greenhouse gasses should focus the program on vehicle owners. • Consider using short-term pass promotions as a marketing tool. • Consider targeting"priority development areas"with unused transit capacity. • Ensure programs are priced appropriately. For MTC • Consider developing a monitoring and analysis program to support imple- mentation of transit pass programs in the Bay Area. • Consider opportunities to offer transit pass promotions in conjunction with Clipper card distribution. For Cities, Developers, and Educational Institutions • Transit agencies can consider developing and marketing standardized pricing schemes for universal pass programs. • Cities and developers can work together to implement pass programs. • Congestion management agencies can consider working with multiple juris- dictions to implement transit pass programs along a corridor. • Educational institutions can consider implementation of universal transit pass programs along with complementary travel demand management strategies. Conclusion The TransLink® for Transit-Oriented Development pilot project has demon- strated that a combination of free convenient transit passes and custom mar- keting has positive short-and longer-term impacts on travel behavior. A number of specific strategies can be pursued to build on this pilot project, engaging the efforts of various public and private sector entities, including the regional agencies, transit agencies, cities, developers, employers, and schools. When implemented in the right places with the right policies and procedures, a refined program of this nature can be a useful tool in the campaign for higher use of transit and reduced vehicle miles traveled and greenhouse gases. ES-2 Cambridge Systematics,Inc.