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Pleasanton General Plan Fiscal Impact Analysis Final Report 01/16/14 Business Licenses Business license tax is a general tax on businesses within a local jurisdiction paid at the rate of $0.30 per $1,000 of sales by businesses with gross receipts above $250,000 a year. Assuming that 90 percent of the new retail businesses within the City would generate receipts above $250,000, the rate of$0.30 per $1,000 of sales is applied to estimate the increase in business license tax revenue. The per-employee approach is used as a proxy to calculate the business license taxes for the non-retail component using approximately $23 per employee based on the City's current budget. This estimate excludes retail employment to avoid double-counting.? This amount is multiplied by the projected non-retail employees from new development. The business license tax calculation is shown in Table 15. Hotel and Motel Tax Pleasanton currently has 1,330 hotel or motel rooms with an additional 240 rooms envisioned through buildout. Hotel and Motel Tax (also known as Transient Occupancy Tax) will be generated by the envisioned hotels or motels in the Project. Pleasanton General Fund currently receives an annual average of$2,600 per room. The actual revenues from new motels will vary depending on their market orientation and performance of new motels relative to the citywide average. Hotel and motel tax is estimated in Table 16. Licenses, Permits, and Franchise Fees and Fines and Forfeitures New development will result in additional revenue to the City through license, permits, and franchise fees, fines and forfeitures. These include a range of user revenues, including franchises collected from utility providers. A per-service population approach is used to estimate these revenues, as shown in Table 16. Miscellaneous Revenue This revenue item includes donations grants and other various revenues. This revenue is likely to increase with new growth and is forecasted based on a per service population approach. Miscellaneous revenue projections are summarized in Table 16. 7 Based on the data from the EPS November 2012 EPSP Market Study, Table 11. Economic&Planning Systems, Inc. 32 P:\121000\121062Pleasanton\Report\121062Report_FINAL.doc