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5. The City's projected development growth dynamics suggest that new local- <br /> serving retail would shift a portion of sales from existing retail space. The analysis <br /> assumes that Pleasanton continues capturing growth in regional sales through the <br /> addition of new regional retail development. However, local-serving retail is assumed to <br /> be supported primarily by household spending and growth in this area of retail sales will <br /> be highly dependent on the growth in household incomes through the development of new <br /> housing unit. Without this new housing development, newly developed local-serving <br /> retail will shift a portion of sales from existing local-retail sales and not result in an <br /> overall growth in retail sales. <br /> 6. A number of fiscal mitigation measures could enhance the City's long-term fiscal <br /> outlook and remedy fiscal impacts of higher density residential uses. Location, is a <br /> very important factor affecting fiscal impacts. Infill development, both residential and <br /> commercial typically provides more advantageous fiscal outcomes due to lower public <br /> service costs relative to outlying areas. A a result, locations in compact development <br /> settings, such as downtown or close to the BART stations, may reduce potential fiscal <br /> shortfalls from higher density residential uses. <br /> 7. New growth should be evaluated holistically with fiscal considerations balanced <br /> against other policy objectives. The City's growth policy should balance a mix of <br /> related uses rather than treating them as distinct or independent items. Fiscal benefits of <br /> specific land uses typically vary by site-specific and locational attributes. Long-term <br /> policy decisions should consider balancing fiscal issues against the City's other <br /> objectives, such as economic development, provision of adequate affordable housing for <br /> the local workforce, and maintaining a high quality of life. <br /> 8. The City's long-term fiscal health will be more determined by the existing <br /> developed areas than by new growth. New growth will comprise less than 25 percent <br /> of the City's development at buildout. As a result, the City's fiscal health will be more <br /> affected by the performance of existing development and established areas within the <br /> City. <br /> CONCLUSION <br /> The completion of the fiscal analysis has been a Council priority since the adoption of <br /> the General Plan in 2009. It was delayed until the adoption of the Housing Element in <br /> 2012. The analysis provides a true quantitative look at the fiscal impacts on the General <br /> Fund of growth as designated in the City's General Plan and Housing Element through <br /> buildout of the City. According to the analysis, the proposed land use mix supports the <br /> City's efforts to sustain and enhance service levels to the community through buildout of <br /> the City. <br /> Page 3 of 4 <br />