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PMG ' January 10, 2014 Janice Stern, AICP, Planning Manager Planning Division CITY OF PLEASANTON 200 Old Bernal Avenue Pleasanton, CA 94566 RE: CITY OF PLEASANTON —HOUSING ELEMENT UPDATE Dear Ms. Stern: PMC is pleased to provide the City of Pleasanton with this proposal for professional services to update the City's Housing Element. Since 1995, PMC has been a full-service firm providing comprehensive community development services to government agencies. We have considerable experience working with the California Department of Housing and Community Development (HCD), having completed 45 certified Housing Elements since 2008, of which 31 were certified after a single round of review. PMC has had great success in guiding jurisdictions through HCD's new streamlined review process. We recently earned conditional compliance from HCD within two weeks of submitting the City of Roseville Housing Element for initial review. The project team, led by Jennifer Gastelum, has over 13 years of experience managing Housing Element updates. Ms. Gastelum will manage the City's Housing Element update from the Sacramento office and will attend meetings and hearings in Pleasanton. She will be supported by Mark Teague, CEQA project manager; Cynthia Walsh, assistant project manager; Kim Obstfeld, senior planner; and Andrea Nelson, outreach specialist. Cynthia works in our Sacramento office; Kim and Andrea are located in our Oakland office; and Mark works from PMC's San Diego office. We are familiar with the challenges that local governments face to remain in compliance with Housing Element law, specifically for cities in the East Bay. Our experts have assisted several nearby cities with their Housing Element updates, including Clayton and Alameda, which faced significant scrutiny and threat of legal action, and helped Pittsburg develop a housing development strategy to address the provisions of a court settlement. PMC is also providing housing contract staffing for the City of Dublin, thus giving us additional local knowledge and experience to draw upon. We believe our Housing Element expertise and local and regional experience provide us with a unique insight into your needs. We value the City as a partner in the housing and community development field and are committed to assisting with the Housing Element certification. 500 12th Street,Suite 250•Oakland,CA 94607•P:(510)272-4491•F:(510)268-9207 www pmcworld corn • (866)828-6PMC