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(1111"111A EASANT� • ,PL N_. DOWNTOWN ASSOCIATION January 16, 2014 Pleasanton City Council 200 Old Bernal Avenue Pleasanton, CA 94566 RE: Historical Preservation Guidelines Dear Mayor Thorne and Councilmembers, The Pleasanton Downtown Association (PDA) Board of Directors would like to share our concerns regarding the proposed Historical Preservation Guidelines. We believe Downtown Pleasanton needs a strong, vibrant commercial and residential core in order to thrive. While reviewing and implementing the Historical Preservation documents it is critical that the City creates an environment that encourages reinvestment in our downtown, both commercial and residential, while remaining sensitive to historic properties. • FAR-We would like the limitations pertaining to Floor Area Ratio (FAR) be removed and the FAR requirements for downtown to remain consistent with the rest of the community. • Cutoff Year for Determining Historical Significance —We believe this should be 1900 and older, not 1942 as is being proposed. • Demolition Definition—We believe the definition should be consistent with the definition used for the entire City of Pleasanton. • Exclusion of Commercial Properties—We applaud the decision to exclude commercial properties from the Historical Preservation Guidelines and expect that commercial properties will remain exempt from these Guidelines. We are fortunate that our commercial district is surrounded by an established and dynamic residential district. We sincerely hope that you will encourage thoughtful and creative reinvestment and redevelopment of our downtown residential area so that both current and future residents can all benefit from this place we love. Pleasanton Downtown Association 4725 First Street,Suite 200, Pleasanton,CA 94566 www.pleasantondowntown.net