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interested in examining Pleasanton's health as a business location, and as a promotional tool. Pleasanton can also complement this data with profiles of businesses and owners that chose to locate in or remain in Pleasanton. Monitoring Activities Monitor growth in businesses and employment in Pleasanton. Given that innovation economy businesses are major drivers and components of Pleasanton's overall economy, City staff will monitor growth in the number of businesses and jobs in Pleasanton. To the extent information is available, City staff should also gather data on annual venture capital investments in Pleasanton businesses, patent activity, and notable innovation businesses that start in or move to Pleasanton. Measure and monitor the business satisfaction survey results, hits on Pleasanton business-oriented websites and social media page(s) and the number of recipients of the e-newsletter. City staff will regularly monitor the distribution and visibility of these publicity tools and assess the business satisfaction survey results to gauge performance in supporting and communicating with businesses. Priority Area B: Built Environment and Workforce Pleasanton's built environment offers many advantages for business development. In addition to providing excellent regional access through highways and transit, the City contains high-value, cost- competitive office and flex space that can accommodate a wide range of users, from large corporations to small manufacturers. At the same time, Pleasanton offers top-notch amenities and services to residents, workers, and visitors. However, because much of the City's housing and commercial space was built in auto-centric, low-density development patterns, the types of products currently offered are not in sync with changing employer and worker preferences. The existing employment centers are not well integrated with housing and retail, and some lack adequate data infrastructure. There is a need to provide the mixed- use, pedestrian-friendly, amenity-rich workplace districts integrating retail and housing that are increasingly sought by innovation firms and workers. The goal for this Priority Area is to enhance Pleasanton's position as a desirable place to do business by encouraging the evolution of aging employment centers to better respond to changing demand, through a combination of strategies that address land use and zoning changes, multimodal access improvements, and data infrastructure needs. Implementation Actions Bl. Collaborate with Planning and other City departments to update land use and zoning policies to reflect current business needs. The City's Economic Development Department will coordinate with other City departments to craft zoning and land-use policies that create and maintain competitive employment centers. This will include exploring policies to preserve low-cost spaces that accommodate smaller firms, as well as implementing policies that enable the creation of mixed-use innovation districts. Pleasanton Economic Strategic Plan DRAFT -11-