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The integration of strategies for business development, built environment, workforce attraction, and <br /> economic health will allow the city to maintain and strengthen its economic competitiveness over the five <br /> years and beyond. In addition, in recognizing that the city's economic development activities have <br /> always required robust partnerships, the Plan also emphasizes the need for deepening existing <br /> collaborations with the local businesses, property owners, educational institutions, workforce <br /> development agencies, regional agencies, and other stakeholders, in order for effective implementation. <br /> BACKGROUND REPORT FINDINGS <br /> The findings of the Background Report are organized into three main topics: business development and <br /> communication, built environment and workforce, and economic health and resilience. <br /> Business Development and Communication <br /> This describes advantages and disadvantages related to the analysis of the city's historical job growth by <br /> industry,trends in business creation and expansion, and venture capital investment. <br /> The city has a strong and rapidly growing job base. Pleasanton is a highly-competitive employment <br /> center, with long term growth outpacing the Tri-Valley and East Bay. Pleasanton's total employment <br /> grew 63% between 1995 and 2009, outpacing the Tri-Valley (53%) and surpassing the East Bay's growth <br /> (20%). Despite a rapid drop in employment during the recent economic downtown for Hacienda — the <br /> largest concentration of employment in Pleasanton and a bellwether for the city's economy — indicators <br /> show a rapid recovery began in 2012. <br /> Pleasanton's economy is characterized by heavy concentration in high-technology sectors that draw <br /> highly-educated workers. The city's economic base is driven by Information, Professional, Scientific, <br /> and Technical Services, and Manufacturing —which include the sub-industries of software, information <br /> technology, medical technology, and life sciences. The businesses within Pleasanton's Information, <br /> Professional, Scientific, and Technical Services, and Manufacturing sectors are inter-related and indicate <br /> Pleasanton's increasing specialization in innovation and knowledge-based industries — i.e., an economy <br /> with growth driven by industry sectors focused on the creation and production of breakthrough <br /> technologies and processes. These sectors are experiencing increasing amounts of entrepreneurial activity <br /> and venture capital investments. Pleasanton led the East Bay region in venture capital attraction in 2011, <br /> garnering 28 percent of the sub-region venture capital investments. <br /> The city has a high jobs-housing balance, and firms rely heavily on in-commuters from outside of <br /> the city. The city has about two jobs to every employed residents, a far higher ratio than other Bay Area <br /> cities. This jobs-housing imbalance means that most of Pleasanton's workers commute from outside of <br /> the city and Tri-Valley region. Over time, as employment in the Tri-Valley continues to grow, it will be <br /> important to consider expanding Pleasanton's capacity to grow housing near jobs. Furthermore, it will <br /> also be critical to ensure that commuters can continue to access jobs in Pleasanton by a variety of modes <br /> including highways, transit, walking, and biking. Pleasanton's dependency on labor from outside the city <br /> and Tri-Valley poses a potential long-term competitive challenge as economic growth becomes <br /> increasingly constrained due to long commutes and increasing local housing costs, thus reducing labor <br /> access. <br /> Pleasanton offers strong business networks that have allowed firms of all sizes to thrive. <br /> Pleasanton's largest employers, such as EMC, Oracle, Safeway, Roche Molecular Systems, Thoratec and <br /> Workday reflect the city's major industry sectors and are economic anchors that attract talented <br /> employees and additional business activity through the growth of the supply chain network and the <br /> Pleasanton Economic Strategic Plan DRAFT -6- <br />