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or 2 people. The city will need to look at how to evolve its current housing stock to be more consistent <br /> with how households are composed today in order to meet the needs of the workforce in a more <br /> sustainable way. Another component of that involves a look at how to evolve employment centers to <br /> meet the preferences of Generation Y, which has a higher preference for mixed-use neighnorhoods, <br /> easy access to transit, being able to walk or bike to amenities including work, and workspaces that <br /> encourage collaboration. <br /> The city's infrastructure, specifically broad band and cellular coverage, is obviously very important to <br /> they types of industries that call Pleasanton home and has been identified by the business survey as a <br /> deficit. While the city outperforms its neighbors in terms of total retail sales, Dublin's sales per capita <br /> exceed that of Pleasanton. This has much to do with Dublin's ability to attract some of the newer retail <br /> formats and the city will need to take a closer look at how to improve some of its aging inventory. The <br /> business survey also identified the city's permitting and approval process to be perceived as lengthy <br /> and difficult, with translates to additional cost that might impair attracting businesses in the future. <br /> Mayor Thorne asked whether the retail sales data included sales from Livermore's new outlet center. <br /> Mr. Braun said no and thought it had already resulted in an erosion of local sales. He confirmed for <br /> Councilmember Narum that the data does include automobile sales. <br /> Vice-Mayor Cook-Kallio commented on the increasing trend for people to do business out of coffee <br /> shops or other gather places and wondered how the data might account for this type of business or its <br /> needs. She noted that many areas are starting to establish flexible office space locations and asked <br /> whether this is part of the strategic plan. <br /> Ms. Srivastava explained that this sort of data is difficult to capture unless the individual has a business <br /> license. She acknowledged that there are a number of communities with this sort of incubator or flexible <br /> office space, but said most of those examples have been privately driven. <br /> Ms. Ott said the Economic Vitality Commission has talked about this sort of space, whether it be <br /> organic like at a coffee shop or a more formal space, but has not arrived at any formal conclusion. <br /> Councilmember Pentin referred to the graph indicating that 23% of Pleasanton workers use public <br /> transit of some sort and requested regional or statewide context. <br /> Ms. Srivastava could not provide specific numbers but said it is a good number for a community of this <br /> size with the type of freeway access that Pleasanton has. <br /> Ms. Ott noted that the data only captures those who work in Pleasanton. An additional component of <br /> the commute survey relates to Pleasanton residents, which she offered to provide to the Council. <br /> Councilmember Brown noted that the report says Pleasanton is well defined by its unique downtown <br /> region. She asked whether it is truly a different community asset and whether there are specific <br /> recommendations on how the downtown might address some of these demands. <br /> Ms. Srivastava said the downtown is a very unique sub-area and that they questioned whether it was <br /> even fair to compare it to an employment center like Hacienda. Any strategies related to that would <br /> come out later in the process with the draft plan. <br /> Mayor Thorne expressed concern that the strategies serve as more than just a document and asked <br /> how staff intends to translate the plan into actual priorities. <br /> Ms. Ott acknowledged the concern. She explained that the current plan has 6 goals with over 100 <br /> different possible action items. With the update, they have asked the consultants to help them prepare <br /> City Council Minutes Page 9 of 12 September 3,2013 <br />