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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2013
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082013
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13
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9/25/2013 12:30:25 PM
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8/14/2013 2:17:53 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
8/20/2013
DESTRUCT DATE
15Y
DOCUMENT NO
13
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Contract Numb;r <br /> Exhibit A—Scope of Work for Jennifer Hines Design <br /> This Scope of Work shall cover tasks related to the design and production of the City's Activities <br /> Guides, which shall be produced three (3) times during the term of this Agreement (Fall/Winter <br /> combined guide, Spring guide, Summer/Summer Camp guide) in addition, but riot limited the <br /> design and production of brochures (Facility Rental, Firehouse Arts Center, etc.), posters, <br /> postcards, fliers, Web banners, invitations, and logos. <br /> Part 1: $75 per hour,224 estimated hours, $16,800 estimated cost (rounded) <br /> Hourly tasks under this Agreement shall include the following: <br /> • meetings with City staff on production schedule; <br /> • concept development/design/redesign ideas; <br /> • page production, template modifications, photo conversions; <br /> • produce and modify four(4) proofs per Activity Guide issue - 1 Rough Draft, First Draft, <br /> Second Draft and 1 Digital Printer Files per issue; <br /> • prepare digital PDF proofs for review, and e-mail to City; <br /> • preparation of digital files for printer use; <br /> • creation of PDFs for City's web use; <br /> • back-up and archive files. <br /> Part 2: Non-Hourly Costs <br /> Item Per Unit Cost Estimated $ Amt. <br /> Research, obtain, and prepare Clip Art/Images(up to 50 $249 per issue $747 <br /> images) <br /> 12 sets of color proof(816pp) $I/page $816 <br /> Pick up/deliver proofs, 12 trips total $15 per trip $180 <br /> Estimated Non-Hourly Costs $1,743 <br /> Part 3: Promotional Material & Consulting <br /> Design and produce print-ready promotional materials including fliers, brochures, $4,350 <br /> posters, banners and logo development(up to 58 hrs) <br /> Provide consulting services related to department branding and program marketing $1,125 <br /> (up to 15 hrs) <br /> Estimated Promotional Material/Art Direction/Consulting Costs $5,475 <br /> 4: Total Estimated Costs <br /> Part I Hourly Tasks (rounded) $16,800 <br /> Part 2—Non-Hourly Tasks $1,743 <br /> Part 3 —Promotional Material/Consulting Costs $5,475 <br /> Subtotal $24, 018 <br /> 9%Tax(everything except preliminary art/art direction and digital file $960 <br /> creation/delivery) <br /> Total $24,978 <br /> Page 5 <br />
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