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BACKGROUND <br /> Over time, enhancements to downtown Pleasanton have come from two distinct areas. <br /> The City has maintained and enhanced public infrastructure such as streets, sidewalks, <br /> lighting, parking areas, etc. and also added community facilities like the Firehouse Arts <br /> Center. Conversely, upgrading of commercial properties has been done through private <br /> investment, like the recent renovations of buildings at 234 and 600 Main Street. Such <br /> private investment is desirable for downtown Pleasanton as it addresses deferred <br /> maintenance on older structures and creates spaces with the floor plans and amenities <br /> desired by prospective tenants, thus encouraging new businesses to locate in the <br /> district. <br /> DISCUSSION <br /> Economic Development Department staff regularly works with property owners and <br /> other persons interested in developing downtown sites, with staff often facilitating <br /> connections between the two parties. The property at 511 Main Street has been on the <br /> market for either lease or sale for more than a year. Recently, a local developer has <br /> expressed interest in purchasing and renovating the site and has been speaking with <br /> staff about the type of project that would be a good fit within the downtown, considering <br /> the kinds of prospective tenants the City would like to attract as well as preservation of <br /> the historic character of the building. In particular, staff indicated a desire for a public <br /> plaza to serve as a place for downtown patrons to gather and socialize. <br /> The developer is willing to incorporate an approximately 600 square foot plaza into the <br /> project but has asked for the City's participation. Such public-private partnerships are <br /> common as an economic development tool. As identified for this project, the City would <br /> participate by exchanging the in lieu parking fees that would be required with the <br /> expansion of the building for the developer to build and maintain a public plaza for use <br /> by patrons and the public. Based on preliminary project specifications — which add <br /> approximately 7,000 new square feet on the site by expanding the first floor for retail <br /> and restaurant uses and adding a second floor for office uses — the developer would <br /> need to provide 23 parking spaces. At the City's $17,465 current cost per parking <br /> space, the in lieu value of these spaces is $401,695. The value of the public plaza is <br /> based on a combination of construction cost and 'opportunity lost' by not earning <br /> income (lease rate + capitalization rate) on the space, and has been calculated to be <br /> $415,923, thus is a fiscal benefit to the City. As well staff believes such a partnership <br /> will serve as a mechanism for the private redevelopment of this site, with long-term <br /> interest in enhancing the economic viability of the downtown district. <br /> Given uncertainty about future financial implications, the seller and the developer are <br /> prepared to execute the sale of the property by the end of this calendar year. It is <br /> acknowledged that this is not sufficient time for the project to be fully evaluated via the <br /> regular design review process, although attached is a conceptual rendering of what the <br /> project could look like, preserving the original front entrance of the building and <br /> incorporating the plaza. However, to provide assurance the project is financially <br /> feasible, prior to finalization of the sale the developer is interested in obtaining the City <br /> Council's conceptual approval to allow the parties to negotiate a future agreement that <br /> Page 2 of 3 <br />