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P11-0824(Downtown Hospitality Guidelines), P12-0798(Pleasanton Municipal Code Amendments) Initial Study and Negative Declaration 5.10. LAND USE PLANNING — — — -- — ENVIRONMENTAL SETTING The project area is the Downtown Specific Plan Area and is City wide, as described in the Project Description above (see Section 2). City of Pleasanton General Plan. The City of Pleasanton General Plan establishes comprehensive long-term land use policies for the City of Pleasanton. Policies and programs in the General Plan provide direction for planned growth in the City of Pleasanton. The General Plan policies and programs applicable to the proposed project include: Land Use Element Policy 8: Preserve and enhance the character of existing residential neighborhoods. Program 8.1: Enforce the provisions of the City's zoning ordinance and related planning ordinances to maintain the character of existing residential neighborhoods. Policy 12: Preserve the character of the Downtown while improving its retail and residential viability and preserving the traditions of its small-town character. Program 12.5 Consider drafting and ordinance that protects the right of businesses to operate in the Downtown commercial area. Community Character Element Policy 4: Enhance the Downtown as a focus of community activity. Program 4.1 Provide opportunities for people to gather as a community and enjoy the unique environment of the Downtown while limiting the impacts of street closures on local commerce. Downtown Pleasanton Specific Plan. The overall goal of the Downtown Specific Plan is to improve upon the commercial and residential viability of the Downtown while preserving the traditions of its small-town character and scale°. The policies and programs applicable to the proposed project include: Land Use Element Policy 1: Preserve the character of existing residential neighborhoods. November 2, 2012 34