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THE CITY OF 7 F� "-- CITY COUNCIL AGENDA REPORT PL EASANTONe October 16, 2012 Finance TITLE: APPOINTMENT OF THE 2013 ADVISORY BOARD FOR THE PLEASANTON DOWNTOWN ASSOCIATION BUSINESS IMPROVEMENT DISTRICT SUMMARY State law requires the City Council to annually appoint an advisory board to the Pleasanton Downtown Association Business Improvement District (District) to prepare the annual budget and report for determining the annual assessments to be levied on the businesses within the District. The budget, report and assessments are determined on a calendar year basis and are collected annually along with the City business license. The next collection period will be the 2013 calendar year. RECOMMENDATION The Pleasanton Downtown Association met and is recommending the following individuals for the Advisory Board for ratification by the City Council: J. Michael Hosterman, President Vic Malatesta, President-Elect Bernie Billen, Secretary Janet Yarbrough, Treasurer Laura Olson, Executive Director FINANCIAL STATEMENT The current contract between the District and the City requires the City to match the annual assessments paid by businesses in the District. In 2012, the City match from the General Fund was approximately $63,700. Staff anticipates the 2013 match (if approved) will be equivalent. In addition to the direct City contribution, the City adds approximately $60,000 in indirect funding which includes staff time to administer the PDA assessments and contract, assistance with the Hometown Holiday Celebration, as well as the cost to maintain downtown planters, cleaning sidewalks, garbage pickup, and staff time for special events.