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BACKGROUND There has been a significant growth in the demand for recreation services that is requiring a service assessment. In addition, the scope of recreational programming has been changing such that it is now defined not so much in terms of specific leisure activities, but in terms of meaningful experiences that contrast with work and school obligations, enhance personal skills and increase an awareness of the larger community. To address this situation, the City Council's Annual Work Plan includes a Parks and Recreation Master Plan that would summarize themes, trends, and community priorities, assess available resources, review existing and anticipated demographic conditions, and provide strategies for parks, recreation programs and open space needs. To address the City Council's priority, staff circulated a Request for Qualifications (RFQ) for the Parks and Recreation Master Plan on March 12, 2012. To review proposals received, staff formed an eight member screening committee comprised of staff from both the Community Services and Community Development Department(s) and two (2) members from the Parks and Recreation Commission. DISCUSSION A total of ten proposals were received in response to the City's RFQ. All proposals were reviewed by the screening committee and personal interviews were conducted with five firms. In accordance with the RFQ, proposal evaluations included master plan experience, overall project approach, individual qualifications of project team members and project scope. Based on these criteria, the selection committee identified RJM Design Group, Inc. as the most qualified to complete the project. Overall, the committee felt that RJM had the most relative master planning experience (25+ years), and that RJM's approach to community outreach and how to obtain input from stakeholders, best aligned with the cities' approach. Staff and RJM Design have complete contract review, including project scope and an agreement is presented for City Council review and approval. As indicated in Exhibit A to the recommended Agreement, the proposed Master Plan process includes the following: • Background Research, Demographics and Trend Analysis to provide valuable building blocks for assessing existing and future community need for recreation programs and facilities. • Inventory of Parks, Facilities and Programs looking at both frequency of use, ages served attendance and other pertinent details. • A public involvement process including stakeholder interviews, sports organization questionnaire, community telephone survey, and public workshops. Page 2 of 3