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provide case management services to program clients in FY 2012. Tenant rent subsidies will be <br /> provided using HOME funds. <br /> In 1996, the City of Pleasanton established an Economic Vitality Committee (formerly known as <br /> the Economic Development Advisory Commission), or EVC, to promote economic development <br /> in Pleasanton. A new staff position of Economic Vitality Manager was created in 1994. This <br /> individual currently works to coordinate the efforts of the EVC, which works closely with the <br /> Pleasanton Chamber of Commerce and the Pleasanton Convention and Visitors Bureau to <br /> promote increased economic development and community job retention. <br /> The City of Pleasanton has had a high degree of success in recent years attracting new retail <br /> commercial, office, and industrial development. Oracle recently completed a major five-story <br /> building as an addition to its existing campus in Hacienda Business Park. Kaiser Permanente <br /> plans a significant expansion to its Pleasanton campus in the near future. Southbay Development <br /> has begun the development of 500,000 sq. ft. of retail and office space at 1-680 and Bernal <br /> Avenue, including a new Safeway store and ancillary retail space. Workday, a "software-as-a- <br /> service" company, recently located its corporate offices near the Stoneridge Mall. ValleyCare <br /> Medical Center has expanded its services and recently entered into agreements with UCSF and <br /> UC Davis for enhance pediatric and oncology care. The Walmart, Home Depot, and Rose <br /> Pavilion centers have drawn new businesses and created new employment opportunities for <br /> residents. The new West Dublin / Pleasanton BART station opened in early 2011. In general, <br /> the conditions for commercial, office, and industrial development in Pleasanton have been <br /> favorable relative to other areas. Due to its broad diversity and desirable location, the City has <br /> weathered the recent economic downturn better than other areas. <br /> INSTITUTIONAL STRUCTURE <br /> The City of Pleasanton created a Housing Specialist position in 1995. This staff position has the <br /> responsibility for coordinating a variety of housing related efforts that were formerly distributed <br /> among various City departments and contract agencies, including administration of the CDBG <br /> and HOME programs as well as local housing programs. This staffing change has significantly <br /> improved the City's ability to coordinate and deliver housing services during the past five years. <br /> A half-time intern position was added in 2003 (but has remained vacant since 2009 due to budget <br /> considerations). <br /> PUBLIC/PRIVATE COORDINATION <br /> The City of Pleasanton completed a comprehensive update to its General Plan in 2009. A <br /> revision to the Housing Element was completed in 2003 and a comprehensive update was <br /> completed in 2011 (the City is currently awaiting certification by HCD). With the revisions <br /> included in the most recent update (including a number of rezonings aimed at providing 70 acres <br /> of land for future high-density housing development), up-to-date housing policies will be in <br /> place in FY 2012 and subsequent years to guide City programs for affordability, preservation, <br /> discrimination, and other housing and community development issues. The City was an active <br /> Adlon Plan—FY 2012 <br /> City of Pleeertm <br /> Page 35 <br />