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City of Pleasanton
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CITY CLERK
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2012
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4/26/2012 12:44:55 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
5/1/2012
DESTRUCT DATE
15Y
DOCUMENT NO
17
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BACKGROUND <br /> Financial institutions are permitted uses in the 0 — Office District and C — Commercial <br /> District. The Downtown Specific Plan considers financial institutions to be similar to <br /> traditional retail uses. Historically, there was an interest in promoting financial <br /> institutions in the downtown area and from 1973 to 1995 the City required that banks, <br /> savings and loan institutions, and other financial institutions first locate a branch in the <br /> downtown area before locating elsewhere in the city (with the exception of the C-R <br /> District, which is the zoning designation for Stoneridge Mall and the area surrounding it) <br /> unless there were at least eight financial institutions in the downtown area. <br /> As a result of the City's previous policies requiring financial institutions in the downtown <br /> area, these businesses are prevalent in the area. Attachment 2 provides the location of <br /> existing financial institutions in the downtown area. As an example, currently the 800 <br /> block is the only portion of Main Street without a financial institution. Further, six of the <br /> seven existing financial institutions are located on prominent corners. While these <br /> institutions have provided a specific type of benefit to the area, it is also beneficial to <br /> strive to continue to attract other types of "retail" throughout the entire downtown area. <br /> As a result staff is recommending consideration of an ordinance that acknowledges the <br /> importance of financial institutions while also trying to ensure that properties that have <br /> significant visibility and prominence, such as those along Main Street and those that are <br /> corner properties, are available for other types of uses. <br /> DISCUSSION <br /> The proposed ordinance would affect financial institutions (which include banks, savings <br /> and loan offices, finance companies, credit unions, and other similar uses) in the <br /> downtown area in three basic ways: <br /> 1. Requires a Conditional Use Permit from the City Planning Commission if the site <br /> meets the following three conditions: <br /> 1. zoned Central-Commercial (C-C) or zoned Planned Unit <br /> Development (PUD) that references uses of the C-C district; and <br /> 2. located within the Downtown Revitalization District; and <br /> 3. has frontage on Main Street. <br /> Financial institutions that do not meet all three criteria noted above would be <br /> considered permitted uses. <br /> 2. Discourages the Planning Commission from approving more than one financial <br /> institution within any block of Main Street (counting both sides) and would also <br /> discourage the location of a financial institution on a corner property on Main <br /> Street in favor of encouraging other uses that would add more vitality and <br /> pedestrian interest in these highly visible and character defining locations. <br /> 3. Would not impact existing uses as they would remain as nonconforming uses. <br /> However, a Conditional Use Permit would be required for a new financial <br /> institution where one currently exists unless another financial institution replaces <br /> it within 180 days. The code currently allows no more than 90 days before other <br /> Page 2 of 3 <br />
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