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water-use landscape, and an estimated 75,000 square feet of turf removal is planned <br /> within the next twelve months. <br /> Pleasanton strives to meet the needs of its customers and as a direct response to <br /> customer inquiry for assistance, in 2010 the City launched its Controller Assistance <br /> Program. The aim of this program is to assist residents in the proper programming of <br /> their current irrigation controller and install at no charge rain sensors to help residential <br /> customers water their landscapes more efficiently. <br /> Programs and actions for implementation in 2012 include: <br /> • A commercial turf replacement program, which would enhance the City's current <br /> Commercial Irrigation Equipment Rebate Program; and <br /> • Updating City Ordinances to elicit greater water efficiency in landscaping and <br /> expand on water waste prohibitions as part of the City's adopted Climate Action <br /> Plan 2012. <br /> • Energy Upgrade Pleasanton is a residential and commercial program that is <br /> underway as part of the City's Climate Action plan. The program offers water <br /> conservation devices and services to residential and commercial customers as <br /> part of the program. <br /> Continual public outreach is a vital component of Pleasanton's Water Conservation <br /> Program expansion. Educating all water customer sectors on water-efficient alternatives, <br /> both behavioral and technological, will help influence customer habits and decisions in <br /> the direction of greater water-efficiency. <br /> Coordination with Zone 7 <br /> The retailers are partnered with Zone 7 on a number of the on-going regional water <br /> conservation efforts. Zone 7 staff provides technical support, program management, <br /> support and information, workshops, a schools program with strong water conservation <br /> messaging and support advice addressing conservation program planning, design, <br /> implementation and evaluation. Zone 7 also spearheaded the Water-Wise gardening <br /> website, which was developed in conjunction with and made available to the retailers. <br /> Several regional programs facilitated by Zone 7 will offer various customer sectors <br /> additional methods to achieve greater water efficiency. Zone 7 launched the following <br /> programs on July 1, 2011 : <br /> • Residential and commercial turf replacement program <br /> • Residential and commercial rebate on spray irrigation replacement with drip <br /> irrigation <br /> • Commercial and residential weather-based irrigation controller rebate <br /> Page 9 of 10 <br />