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ATTACHMENT 2 111101,:\ mot PLEAS �T®N DOWNTOWN ASSOCIATION Report to City Council 2011 Review and 2012 Budget STRUCTURE The Downtown Pleasanton Business Improvement District (PDA) is a non-profit service organization comprised of all downtown businesses and dedicated to the ongoing revitalization of Pleasanton's historic business district. The downtown business improvement district was created in 1984 by the Pleasanton City Council under the provisions of California Business Improvement District/Area law. The current assessment formula is based on the annual business license payment: businesses located curbside, downstairs on Main Street are assessed at a rate of two times their business license; businesses with a Main Street address located upstairs, or not curbside, are assessed at a rate of one and a half times their business license; all other businesses (those located off Main Street) pay an amount equal to their business license. The minimum assessment is $50 and the maximum is $350. Non- profit businesses do not pay an assessment to the PDA. The PDA Board of Directors and Advisory Board still feel the current formula is the most equitable without putting undue burden upon the member while assuring that each business contributes to the well-being of the downtown. Therefore, no changes in the District's assessment formulas or the boundaries of the district for 2012 are recommended. The district includes approximately 550 members. Those members elect and are represented by a 13- member Board of Directors, where no more than three directors may represent any one segment of the membership, but the board must include two property owners and two retailers. In accordance with the City/PDA agreement,the PDA has created an organizational structure that is modeled on the guidelines recommended by the National and California Main Street Programs. The four areas of focus are: Organization: The Organization Committee, known at the PDA as the Executive Committee, is made up of the five officers of the Board of Directors— President, President-Elect, Past President, Secretary and Treasurer. While the Board of Directors takes a broad approach, the Organization Committee focuses more closely on the operations of the PDA: financial oversight, personnel issues, budget and insurance. Promotions & Marketing: The PDA's Marketing Committee includes four board members, approximately eight committee members and 45 event volunteers. This is the fifth year the committee has expanded its scope of work to include educational opportunities for members. It continues to create 1