06 - Laserfiche WebLink

THE CITY OF 06 CITY COUNCIL AGENDA REPORT 06 pL E ASANTONo November 15, 2011 Finance TITLE: PLEASANTON DOWNTOWN BUSINESS IMPROVEMENT DISTRICT ADVISORY BOARD RATIFICATION; ACCEPTANCE OF ADVISORY BOARD REPORT AND 2012 BUDGET; AND SET PUBLIC HEARING DATE TO LEVY THE ASSESSMENT FOR 2012 SUMMARY State law requires the City Council to annually appoint an advisory board to the Pleasanton Downtown Association Business Improvement District (District) to prepare the annual budget and report for determining the annual assessments to be levied on the businesses within the District. The Pleasanton Downtown Association Board recommended individuals for the Advisory Board (Advisory Board) and the Advisory Board then met and prepared the report and the 2012 budget. The 2012 Budget is attached. The Advisory Board is recommending no modifications to the District boundaries and no change in the method of levying the assessment for 2012. It is proposed that the budget and the assessment levy be heard at a December 6, 2011 public hearing by the City Council. RECOMMENDATION 1. Ratify the following Pleasanton Downtown Association Advisory Board members: Janet Yarbrough, President J. Michael Hosterman, President Elect Vera Revelli, Secretary Bernie Billen, Treasurer Laura Olson, Executive Director 2. Adopt a resolution accepting the annual report and 2012 budget prepared by the Advisory Board and set the public hearing date for December 6, 2011 to levy the annual assessment. FINANCIAL STATEMENT The City contract with the Pleasanton Downtown Association (PDA) requires the City to match the annual assessments paid by businesses in the District. In 2011, the City match from the General Fund was approximately $67,600. Staff anticipates the 2012 match (if approved) will be the same. In addition to the direct City contribution, the City contributes approximately $60,000 in indirect funding which includes staff time to administer the PDA assessments and contract, assistance with the Hometown Holiday Celebration, as well as, the cost to maintain downtown planters, cleaning sidewalks, garbage pickup, and staff time for special events.