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BACKGROUND <br /> In 2010, the City recognized that the advent of the Firehouse Arts Center would result in <br /> a need to provide concession and catering services for its performances and events. <br /> Recognizing that the "food and beverage" service was not a core service that the City <br /> currently provided; a partnership with an outside vendor would be vital to the overall <br /> success of the Firehouse Arts Center. <br /> As a result, staff developed a Request for Proposal (RFP), seeking an experienced <br /> caterer and/or food and beverage vendor to concession and catering services for the <br /> Firehouse Arts Center. The RFP was distributed to 14 local catering companies and <br /> food and beverage vendors for the provision of: 1) concession services related to <br /> performances at the Firehouse Arts Center; and 2) catering services for artist receptions <br /> at the Harrington Art Gallery. <br /> Three (3) vendors submitted proposals by the deadline of June 18, 2010. Of the three <br /> (3) proposals received, two (2) were complete. These remaining two (2) firms were <br /> invited to participate in several preliminary events prior to the grand opening of the <br /> facility. <br /> After careful review, staff determined that Little Valley Winery was best suited to provide <br /> both concessionaire and catering services for the Firehouse Arts Center. Little Valley <br /> Winery produces and sells its own label of wines and non-alcoholic beverages, and has <br /> an agreement with Bibiane Bakery of Pleasanton to provide light refreshments and <br /> snacks as required. Their staff is competent and personable, and is well equipped to <br /> support the Firehouse Arts Center's brand of quality and sophistication. <br /> Since the grand opening in September 2010, over 18,000 people have visited and/or <br /> participated in a total of 155 events (performances, rehearsals, art exhibits, and <br /> classes) at the Firehouse Arts Center. The Little Valley Winery has played a significant <br /> role of creating the ambiance and contributing to the success of the Firehouse Arts <br /> Center. <br /> Given the very high quality of their work and their familiarity with the Firehouse Arts <br /> Center and its respective programs, staff is recommending that the City Council <br /> approve the service agreement with Little Valley Winery for FY 2011/12. <br /> Submitted by: �,FFi t iscal Review: - Approved by: <br /> /'/ <br /> Susan Andrade-Wax Emily Wagner Nelson Fialho <br /> Community Services Director Director of Finance City Manager <br /> Attachment: <br /> 1. Services Agreement with Little Valley Winery for Concession Services. <br /> Page 2 of 2 <br />