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City Council Work Plan 2011/2012 *lach"cnt^ <br /> A . <br /> Goals Project Description <br /> �/Y`�� � �|�� | J |� •P �` ||�' n��� / ' « ��N u <br /> 0� @ � ���0�k�U06 « wa�0�����~��U���U�&�000`n�����i�^�����������0���)�N ��U <br /> 0 U�;�'°�//�����0K�y;|/|m'����|' 4�N U|1�/ , .�i/:/mr!m:/�nmmmm��:o:,|ix��mmx, rmn�m��m|�|oo�vu0„ mum; <br /> Business Retention and Attraction Program Enhance Pleasanton's diversified economic base through an aggressive business <br /> retention and expansion program. Actively recruit and attract businesses and <br /> industries which are compatible with the General PIan, are a good fit with the <br /> resident worker population, and are consistent with the environmental holding <br /> capacity of the land and surrounding land uses. Examples: Business retention and <br /> needs survey, Economic Indicators Report, Develop a plan to grow the <br /> science/technology industry, Economic Summits/ Visioning <br /> » BusioeouAooistanoeProD/am Work with the Chamber of Conimerce, Pleasanton Downtown Association, <br /> Hacienda Business Park and other stakeholders to explore options for development <br /> of a business assistance program, with promotional components to include website <br /> updates, marketing materials and outreach. Explore available resources offered <br /> Iocally and regionaily to businesses and expand opportunities. Utilize the City's <br /> Economic Vitality Committee to explore options for consideration by the City Council. <br /> " --' VVkh�hi4/Coovo��iunandVioi(om8ueau the Pleasanton Downtown <br /> Tourism Work the T, a |oy Bureau, <br /> Association, the Livermore Valley Winegrowers Association, the Alameda County <br /> Fairgrounds and other organizations to support and cultivate tourism. Create a <br /> Pleasanton specific tourismfvisitation marketing campaign. <br /> 36 <br /> Encourage Retail and Entertainrnent Opportunilies Work with the Pleasanton Chamber of Commerce, Pleasanton Downtown <br /> Association, Stoneridge Shopping Center, Hacienda Business Park and other <br /> organizations to coordinate a citywide shop local message. Explore opportunities to <br /> work with property owners to encourage and enhance retail and entertainment <br /> offe.ngu <br /> n EconomioDovo|oymon{S(mtegicP|an|mpmentationSetbonchmo'kaandmeusvmprogroosinimp|emontingondupdatinVthoCity's <br /> and Update Economic Development Strategic PIan. <br />