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++ 7110 Pleasanton Downtown Association Attachment 3
<br /> Accrual Basis
<br /> Profit & Loss Budget Overview
<br /> January through December 2011
<br /> 2011
<br /> Jan - Dec 2011
<br /> Income
<br /> Assessments $ 60,000
<br /> Associate Memberships 29,000
<br /> City Contracts 60,000
<br /> iPhone App - Multiple Listing Fee 2,400
<br /> Marketing Misc. Income 5,000
<br /> Alameda County Fair Tickets 550
<br /> Corporate Sponsorships 30,000
<br /> Event Revenue
<br /> 1st Wed. 160,000
<br /> Installation Dinner 6,000
<br /> Antique Fair 14,512
<br /> Concerts in the Park 7,000
<br /> Truffles, Tidbits & Tastings 19,000
<br /> Wine Stroll 25,000
<br /> Total Income $ 418,462
<br /> Expense
<br /> I3oard Expense 800
<br /> 13randing Campaign 25,000
<br /> Dues and Subscriptions 1,200
<br /> Downtown Vitality 500
<br /> GIft Cards 1,300
<br /> iPhone App - Monthly Maintenance 2,400
<br /> Marketing 18,000
<br /> Member Expense 1,500
<br /> Insurance 9,646
<br /> .Janitorial 2,000
<br /> Meals 2,000
<br /> Miscellaneous 600
<br /> Office Supplies & Expenses 6,000
<br /> Outside Services 7,500
<br /> Payroll Expenses
<br /> Payroll - Events Coordinator 37,440
<br /> Payroll - Executive Director 89,850
<br /> Payroll - Office Manager 30,875
<br /> Payroll Taxes 15,000
<br /> Postage and Delivery 2,000
<br /> Promotions /Events
<br /> 1st Wednesday 61,607
<br /> Annual Meeting 250
<br /> Antique Fair 1,500
<br /> Board Retreat 1,000
<br /> Concert in the Park 5,951
<br /> Earlier Than The Bird 5,000
<br /> Holiday Evening 8,000
<br /> Installation Dinner 5,000
<br /> Membership Mixers 100
<br /> Sidewalk Sales 3,000
<br /> Truffles, Tidbits & Tastings 7,309
<br /> Wine Stroll 9,394
<br /> Rent & Storage 37,000
<br /> Repairs & Maint 1,000
<br /> Seminars & Conferences 2,500
<br /> Telephone 2,000
<br /> Volunteer Expense 1,200
<br /> Website - New 12,000
<br /> Total Expense $ 417,422
<br /> Net Income $ 1,040
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