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Retail Mixed Use Market Study Update 1 January 6, 2010
<br /> Residential and Employee Buying Power Summary
<br /> The buying power of park residents and employees is aggregated and summarized in Table 9
<br /> (p26). In total, residents in Hacienda and the Primary Trade Area and business park employees
<br /> can support 261,000 square feet of restaurants and retail space in and around the park. The low
<br /> growth scenario, which assumes the lowest build out of residential units and no new employment
<br /> space, would support 303,000 square feet of retail. In the high growth scenario, which assumes
<br /> maximum residential and employment build out, residents and employees would support 343,000
<br /> square feet of residential space. These figures are broken out by retail category below.
<br /> Food Away from Home
<br /> Currently, office worker and residential spending on Food Away from Home translates into about
<br /> 62,000 square feet of restaurant space, or 28 restaurants.' In a low growth scenario, supportable
<br /> square feet of restaurant space increases to 71,000 square feet, or 32 restaurants. Assuming high
<br /> growth, it is estimated that residents and employees will be able to support 82,000 square feet of
<br /> restaurant space, or 37 restaurants.
<br /> Various Merchandise
<br /> Spending by Hacienda employees and residents currently supports 130,000 square feet of stores
<br /> in the following categories: general merchandise, apparel, home furnishings and electronics and
<br /> convenience items. Future supportable square feet ranges from 150,000 in the low growth
<br /> scenario, compared to 171,000 if high growth occurs. Given the wide range of store sizes in this
<br /> retail category, an estimate of supportable stores is not available.
<br /> Grocery
<br /> Current grocery expenditures around Hacienda translate into 55,000 square feet of grocery store.
<br /> Supportable square footage will increase to 64,000 in a low growth scenario, and 71,000
<br /> assuming high growth. Conventional chain grocers are in the range of 40,000 to 60,000 square
<br /> feet, while smaller format grocers typically occupy 10,000 to 15,000 square feet. Employee
<br /> demand for groceries is therefore equivalent to approximately one full service grocery store, or 4
<br /> to 7 small format grocery stores.
<br /> Medical
<br /> Current residential spending on medical products around Hacienda' amounts to 15,000 square
<br /> feet of space. In a low growth scenario, this will increase to 18,000 square feet, compared to
<br /> 20,000 square feet in a high growth scenario. In this analysis, medical spending operates as a
<br /> proxy for drug stores, which average 12,500 square feet. Residential demand for medical
<br /> products, therefore, is equivalent to approximately one and one -half full drug stores. Although
<br /> medical spending data for employees was not available, it can be assumed that park employees
<br /> would generate additional demand for a pharmacy or drug store.
<br /> ' Average restaurant size is estimated at 2,300 square feet.
<br /> 2 At the time of this report, medical spending data for employees was not available. Therefore, this portion of
<br /> the buying power analysis only accounts for residential retail demand.
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