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Retail Mixed Use Market Study Update 1 January 6, 2010 Hacienda Residential Buying Power As noted above, demand generated by Hacienda residents and residents of the Primary Trade Area are considered separately, to allow for future growth within the business park and slightly lower capture rates outside of Hacienda. Total buying power is aggregated in the Residential Buying Power Summary (p24). Table 6 summarizes the retail demand generated by current (2009) and future residents of Hacienda. The future scenarios for growth in Hacienda are based on recommendations from City staff, meant to reflect potential rezoning in the park. • Future Scenario 1 assumes residential development on the Roche, W.P. Carey and BRE sites at a density of 30 units /acre, resulting in 948 additional units at build out, as directed by City staff. • Future Scenario 2 assumes residential development on the Roche, W.P. Carey and BRE sites at a density of 50 units /acre, resulting in 1,580 additional units at build out, as directed by City staff. Currently, Hacienda residents can support an estimated 48,000 square feet of retail and restaurants in the area. In Future Scenario 1, supportable square feet increases to 68,000 square feet, and Future Scenario 2 will support 82,000 square feet of retail and restaurants space. the Dollars and Cents of Shopping Centers; the International Association of Shopping Centers; and Strategic Economics professional experience. 22