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04 ATTACHMENT 2
City of Pleasanton
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04 ATTACHMENT 2
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12/10/2010 3:06:53 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
12/16/2010
DESTRUCT DATE
15Y
DOCUMENT NO
04 ATTACHMENT 2
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Retail Mixed Use Market Study Update 1 January 6, 2010 <br /> merchandise, apparel, home furnishings and electronics' vary widely, but a reasonable average for <br /> stores in this category is $400 per square foot. Average sales per square foot for grocery items is <br /> estimated at $500. <br /> Office Worker Buying Power Estimates <br /> Table 5 summarizes Hacienda office worker buying power and supportable square feet by retail <br /> category. At current occupancy levels, weekday expenditures of park employees support an <br /> estimated 123,000 square feet of retail and restaurants in the area. At stable occupancy, supportable <br /> square feet increases to 141,000 square feet, and stable occupancy at buildout will support 164,000 <br /> square feet of retail and restaurants space. Employee demand by retail category is aggregated with <br /> residential demand and described in more detail in the residential and employee demand summary <br /> section (p25). <br /> The park has experienced minimal office /R &D /flex employment growth (4.5 percent) since the <br /> completion of the 2005 study, despite the addition of 1,078,450 square feet of office /R &D /flex space. <br /> Demand estimates, therefore, are similar to those generated in the 2005 report. The lack of growth <br /> over the past 5 years reflects the current high rate of unemployment in California (12.2 percent as of <br /> October 2009") and the soft market for new office space both in the region and nationwide. In <br /> addition, this analysis employs a more conservative assumption about stable occupancy (92 percent <br /> vs. 95 percent in the 2005 study), based on a 13 -year average of historical occupancy rates in the <br /> park. In some cases, therefore, the supportable square feet of retail space under stable occupancy in <br /> the 2009 study is lower than estimated in the 2005 study. <br /> 'California Employment Development Department <br /> 'The historical average of occupancy rates is based on office occupancy in the years 1996 to 2008. <br /> -19- <br />
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