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Market Assessment and Fiscal Impact Analysis of the Pleasanton Gateway Business Park Report 3/31/10 retail sales would be shifted from the existing retailers in the City, 20 percent of the Safeway sales are assumed as net new, while 45 percent of other retail sales are assumed as net new. About 35 percent of the Safeway sales are assumed to be taxable, while 95 percent of the other retail sales are assumed as taxable (see Table 1.0). Although bank space falls in the retail category, this analysis assumes that bank will not generate any sales tax to the City. Business License Tax Business license tax is a general tax on businesses within a local jurisdiction paid at the rate of $0.30 per $1,000 of sales by businesses with gross receipts above $250,000 a year. Given that all of the retail within the Project are projected to generate sales revenue above $250,000, the rate of $0.30 per $1,000 of sales is applied to net new sales to estimate the business license tax revenue associated with new retail. The per - employee approach is used to calculate the business license taxes for the office component using approximately $49 per employee based on the City's current budget with revenues and employment associated with retail netted out. This amount is multiplied by the projected office employees from new development. The business license tax calculation is shown in Table 11. Other Taxes The City currently collects $505,000 in "other taxes." Miscellaneous sources of revenue will be generated by increased activity associated with the Project and are estimated based on per - daytime population approach. An average of $5 per daytime population is assumed. Licenses and Permits The Project is estimated to generate annual license, permit, and building permit fee revenues to the City. These revenues are estimated at about $13 per daytime population based on the City's adopted budget. Fines and Forfeitures The Project will result in fines, forfeitures, and penalties generated to the City. These revenues are estimated at $5 per daytime population based on the City's budget. Franchise Fees Franchise fees are paid to local jurisdictions by utility companies for the right to use public rights -of -way. Franchise fees are estimated at an average of $19 per daytime population and are based on the City's adopted budget. Hotel and Motel Room Tax Hotel and motel tax will be generated to existing hotels in Pleasanton as a result of activity from new commercial development. About 44 percent of the hospitality uses are driven by business stay according to the American Hotel & Lodging Association. Using the per - employee approach to apply 44 percent of the City's adopted budget yields an average cost of about $26 per Economic & Planning Systems, Inc. 18 P: 1180o0s118101P /easanton \Report1181o1 pt8.doc