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BACKGROUND <br /> Local entities within California have traditionally had the authority to regulate, in <br /> accordance with federal, state and local law, certain aspects of the provision of video <br /> service, including the authority to award local franchises. Pleasanton has exercised its <br /> authority in this area since about 1985 with the adoption of an ordinance to grant cable <br /> television franchises (Ord. 1224). <br /> In 2006, the State Legislature adopted the Digital Infrastructure and Video Competition <br /> Act of 2006 (DIVCA), which became effective January 1, 2007. The purpose of DIVCA <br /> is to streamline the franchising process for video service providers and to allow for the <br /> convergence of technologies. For instance, telephone companies —such as AT&T — <br /> have developed integrated products that use existing telephone networks to provide <br /> cable -like services, and cable companies —like Comcast —are using their networks to <br /> provide telephone services. This technology allows telephone, cellular phone, audio, <br /> Internet, and video services to be provided by one company. To facilitate the rollout of <br /> such integrated services, the Legislature thus enacted DIVCA. <br /> DIVCA substantially changed California law by establishing a statewide franchising <br /> procedure for video service providers to be administered by the California Public Utilities <br /> Commission (CPUC). DIVCA establishes that the CPUC is the sole authority to award <br /> franchises for the provision of video services, and preempts local franchising authority. <br /> Further, DIVCA establishes limited authority of local entities to exercise control over <br /> state franchise holders. Consequently, the City is now prohibited by DIVCA from <br /> awarding new local franchises or regulating state franchise holders, except to the extent <br /> permitted by DIVCA, which heretofore the City could have done pursuant to the terms of <br /> the Chapter 6.52 of the Pleasanton Municipal Code (Cable System Regulatory <br /> 0 rd i nance). <br /> While DIVCA constitutes a change relative to the local involvement in the regulation of <br /> video programming, it does contain a number of provisions designed to make <br /> franchising agencies, like the City of Pleasanton, more or less whole. Thus, the City will <br /> receive the equivalent franchise fees from state franchise holders, and state franchise <br /> holders will be required to provide public, educational and governmental channel access <br /> and support upon the City's adoption of an ordinance implementing such fees. In <br /> addition, DIVCA acknowledges that local agencies, like the City, retain control of public <br /> rights -of -way and are the lead agency for purposes of the California Environmental <br /> Quality Act (CEQA) for projects proposed in its jurisdiction. <br /> Presently, there are two state franchise holders operating in the City of Pleasanton. <br /> AT &T received a state franchise on March 30, 2007, and it began offering its U -Verse <br /> service pursuant to that state franchise after March 30, 2007. The City's incumbent <br /> cable provider, Comcast, which operates pursuant to a franchise agreement (renewed <br /> in 2001) with the City (which agreement expires on June 1, 2011), received a state <br /> franchise on January 2, 2008; under DIVCA, Comcast was entitled to seek the state <br /> franchise beginning January 2, 2008 due to AT &T's entry into the video programming <br /> market in Pleasanton. <br /> Page 2 of 5 <br />