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THE CITY OF <br />I IIII <br />pL € ASANTONC <br />CITY COUNCIL AGENDA REPORT <br />TITLE: PRESENTATION OF HOLIDAY SHOP LOCAL CAMPAIGN <br />September21, 2010 <br />Economic Development <br />SUMMARY <br />To assist Pleasanton retail and restaurant establishments in generating business during <br />a difficult economic climate, the City of Pleasanton through the efforts of the Economic <br />Vitality Committee is launching a holiday shop local campaign designed to connect local <br />merchants and consumers. <br />RECOMMENDATION <br />Staff recommends the Council accept the presentation of the holiday shop local <br />campaign. <br />12 <br />FINANCIAL STATEMENT <br />The campaign is being funded through the Economic Development Program budget of <br />the City's General Fund. The cost of the campaign is approximately $58,000 which <br />includes development and management of an online framework, preparation and <br />production of materials for participating merchants, online and print promotion, and <br />related marketing collateral. <br />