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Creative Services, Sustainable Solutions <br />2703 7th Street <br />Studio 365, Mailbox 119 <br />Berkeley, CA 94710 <br />510 540 -0800 510 540- 48016w <br />cherimconsciouscreative.com <br />START DATE SERVICE <br />6/1/10 Strategy <br />6/1/10 <br />6/1/10 <br />Web Copy <br />Architecture <br />6/7/10 Art Direction <br />6/14/10 Web Concepts <br />COMMISSIONED BY: <br />Andrew Jorgensen <br />The City of Pleasanton <br />123 Main Street <br />PO Box 520 <br />Pleasanton, CA 94566-0802 <br />HRS/QTY DESCRIPTION <br />FIREHOUSE ARTS CENTER WEBSITE DESIGN <br />EXHIBIT A: CONTENT, CREATIVE & PLANNING <br />estimate <br />RATE <br />Exhibit A <br />Today's Date: <br />Delivery Date: <br />Terms: <br />Estimate #: <br />W20/10 <br />7/1/10 <br />C.O.D. <br />00000591 <br />TOTAL <br />25 CONTENT STRATEGY: Deliverables include messaging doc, $125.00 $3,125.00 <br />condensed editorial guidelines, architecture review and <br />nomenclature for navigation. Distilling information from existing <br />branding strategy doc, following up with questions, content strategy <br />interview to narrow down the content and messaging, establishing <br />overall messaging for each section of the website, establishing <br />overall messaging for all printed materials, and condensed editorial <br />guidelines for main pages. Est 20-25 hrs <br />25 WEBSITE & ENEWSLETTER COPYWRITING: Includes main messaging $125.00 $3,125.00 <br />& copy for all the main sections of the website, copy for 3 event <br />detail pages (1 main event & 2 smaller ones), editorial guidelines & <br />copy for first eNewsletter, & 2 rounds of edits. Est 20-25 <br />20 DISCOVERY & ARCHITECTURE: Discovery, consultation and design of $125.00 $2,500.00 <br />sitemap, information architecture, 3 wireframes designs and <br />navigation nomenclature. Includes 2 rounds of client changes. Est: <br />16-20 hrs <br />14 Art direction over entire site, concept development, and creative $125.00 $1,750.00 <br />direction throughout all phases of project. Est 8-16 hrs <br />3 CONCEPTS: Design of 3 different concepts. Each concept showing $1,500.00 $4,500.00 <br />home page. Chosen concept applied to the rest of the site design. <br />Includes 2 rounds of changes to chosen concept. <br />Thanks for the opportunity to bid on this project. We look forward to serving you. <br />FEE PAYMENT 1: 50% deposit due upon signing of contract/project start <br />SCHEDULE: 2: Billable hours invoiced every 30 days at the end of each month <br />3: Any remaining balance due upon completion of project, prior to release of <br />final deliverables <br />We prefer wire transfers, and accept checks, and credit cards; please inquire for details. <br />When paying by check. please make your check payable to Conscious Creative. <br />THIS ESTIMATE IS VALID FOR 60 DAYS. If you agree with this estimate and the attached Terms Contract, <br />please initial this estimate here and return with signed contract. <br />Estimate Subtotal: <br />TOTAL <br />4 <br />