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c2Snscious <br />Creative Savices, Sustainable SolWaa <br />2703 7th Street <br />Studio 365, Malbox 119 <br />5105404800 510540-48316x <br />chesi®comciousereative.com <br />START RAW PROD N <br />7/6/10 MC 1007 -02 Strategy <br />7/19/10 FAC 100742 Copywriting <br />7/19/10 FAC 1007 -02 Art Direction 12 PRINT COLLATERAL ART DIRECTION: Est: 12 hrs <br />7/19/10 FAC 1007 -02 Design <br />7/19/10 FAC 1007 -02 Design <br />SERVICE <br />COMMISSIONED BY: <br />Andrew Jorgensen <br />The City of Pleasanton <br />123 Main Street <br />PO Box 520 <br />Pleasanton, CA 94566-0802 <br />HRS/QTY DESCRIPTION <br />Thanks for the opportunity to bid on this project. We look forward to serving you. <br />PRINT COLLATERAL DESIGN & CONTENT STRATEGY <br />20 EDITORIAL GUIDELINES: Includes establishing editorial $125.00 $2,500.00 <br />guidelines for messaging, voice, tone, content, subject <br />matter, audience, refresh rate, word count, headers, <br />etc., for all Printed Materials. Est 20 hrs <br />40 COPY WRITING /EDITING: Includes Main Street Banner $125.00 $5,000.00 <br />(1 message), street pole banners (3 messages), site <br />entrance banners (3 different messages), season <br />brochure (grand opening message), featured artist flyer <br />& postcard templates (dummy copy). Est: 40 hrs <br />30 SEASON BROCHURE DESIGN: 16 pages, 4/4, no larger <br />than 8.5 x 11. Includes two rounds of client changes. <br />CC providing messaging. Est 30 hrs <br />12 STREET POLE BANNERS DESIGN: 3 different messages, <br />1 design, 54" H X 24" W, 4/4, 2 layout options (based <br />on website design), CC providing messaging. Includes 2 <br />Rds of client changes. Est 12 hrs <br />FEE PAYMENT 1st 50% of subtotal due upon signing of Terms Contract or 7 days before <br />SCHEDULE: expected start date. <br />2nd: 50% of remaining balance due 30 days after deposit. <br />3rd: Remaining balance due upon completion of project or Contract Terms. <br />If you agree with this estimate and the attached Terms Contract, please initial this estimate here <br />sign the contract and return with your deposit of SO% of the subtotal. THIS ESTIMATE IS VALID FOR 60 DAYS. <br />We accept wire transfers, checks, credit cards, and PayPal (2.9% fee) payments. please inquire for details. When paying <br />by check, please make your check payable to Conscious Creative, Inc. Late payments are subject to a 2% late fee. <br />estimate <br />Today's Date: <br />Delivery Date: <br />Deposit Due: <br />Terms: <br />Estimate #: <br />7/8/10 <br />9/15/10 <br />7/17/10 <br />C.O.D. <br />00000592 <br />RATE <br />Estimate Subtotal: <br />TOTAL <br />$125.00 $1,500.00 <br />$100.00 $3,000.00 <br />$100.00 $1,200.00 <br />Page3 <br />TOTAL <br />