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Attachment 1 Pleasanton Cultural a r nf " � " Arts Foundation J y. u' " ► ` E • '''=-• r�{: ) _.a+ "-i t - `'" ',14* . ) _ Pleasanton Cultural Arts Foundation Naming Opportunities and Donor Recognition Firehouse Arts Center July 18, 2006 INTRODUCTION: The renovation and construction of the Firehouse Arts Center in Downtown Pleasanton requires community support to make possible a facility with a size and scope for visual arts, theater, and art education that is very much needed for the citizens of Pleasanton. Charitable fundraising is an integral component of this project's financial plan, as it will leverage upon capital provided by the City of Pleasanton (the City) to enable the creation of a robust and healthy art center -- in the City's cultural heart -- for all to enjoy. Such community involvement demonstrates the public's sincere commitment to the benefits of a new cultural asset for Pleasanton. Pleasanton Cultural Arts Foundation (PCAF) [an independent, non - profit 501(c)(3) corporation] is pleased to be taking a leadership role in raising the private funds necessary for the realization of this project. PCAF's Firehouse Arts Center Capital Campaign (the Campaign) involves soliciting large leadership gifts, seeking foundation grants and significant donations from corporations, strengthening partnerships with local arts organizations and community groups, and (in a later stage of the Campaign) conducting high - profile events and activities to gather support from the broader Pleasanton community. Net proceeds from the Campaign will be used to fund a grant to the City to apply toward construction costs, and will also be used by PCAF to support arts- related activities that will take place at the Firehouse Arts Center. Donor recognition is an integral component of the Campaign, and offering naming opportunities for elements in and around the Firehouse Arts Center offers a lasting way to commemorate a donor's meaningful and tangible role in the creation of the facility. In some cases, naming opportunities can also allow a donor to make a specific creative contribution to the impression that the Firehouse Arts Center conveys to its visitors. Working with the City and with the City's Civic Arts Commission (the Commission), PCAF is crafting a naming opportunities and donor recognition plan (Recognition Plan) to provide for donor acknowledgement for the Campaign and for the use of names at the City -owned Firehouse Arts Center.