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Attachment 3 5. MATTERS AfrTIATED BY MEMBE OF THE AUDIS e There wer one. PUBLIC HEARIN There were none. / 7. MATTERS BEFORE THE COMMISSION A. Discussion of Naming Rights for the Firehouse Arts Center Mr. Jorgensen advised that the Pleasanton Cultural Arts Foundation (PCAF) has initiated an ambitious fundraising campaign to support the construction of the Firehouse Arts Center. Members of the Foundation have developed a proposed Firehouse Naming Opportunities and Donor Recognition Policy, which is designed to facilitate the solicitation of funds and provide a clear and consistent method for recognizing donors. He further advised that the City Council has approved the conceptual design plans for the Arts Center, and allocated $8.8M for the project. Mr. Jorgensen provided the Commission with an overview of the design for the Firehouse Arts Center. Chairperson Pentin questioned why this facility was not going to be known as The Pleasanton Firehouse Arts Center. Mr. Wolfe noted that this will be a community facility, and that most people will realize that it is Pleasanton's arts facility. The Commission was advised by Mr. Jorgensen that the design calls for retaining the old firehouse and adding new amenities and galleries, while retaining the visual identity of the structure. The facility will include a 250 -seat theatre, art galleries, hour -glass shaped lobby, classrooms, greenroom, office space, restrooms, etc. Greg Resnick, Chairperson for PCAF, reviewed with the Commission PCAF's Naming Opportunities and Donor Recognition Policy for the Firehouse Arts Center. He advised that the City is in the process of developing and adopting such a policy, and asked the Commission to consider the recommendations presented by PCAF. Mr. Resnick indicated that several areas of the Arts Center, i.e. studio theater, art gallery, classrooms, and lobby would provide significant naming opportunities, and appropriate signage for these areas would appear within the rooms and/or at each entrance. Donor names may also appear in publicity that describes events taking place in those locations. Additional donor recognition throughout the facility would include: wall sponsorship (Quote Sponsors); studio theater seats; display of potential plaques / signage in the lobby, dressing rooms, snack bar, light/sound booth, drinking fountains, light fixtures, restrooms, etc. Exterior naming opportunities could include: bricks, pavers, signs, or ground - mounted panels outside the building. Mr. Resnick reviewed with the Commission diagrams of the proposed facility, indicating areas where donor recognition could be placed. Chairperson Pentin expressed his concern with the number of places being indicated for donor recognition. He felt it was appropriate to recognize donors of areas like the studio theater, art gallery, etc., as PCAF was suggesting; however, he thought placing recognition plaques in so many other areas would be too cluttered, preferring instead to see one central donor recognition area in the facility lobby. Parks & Recreation Commission Minutes June 8, 2006 Page 2