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Attachment 2 <br /> • <br /> 7. MATTERS BEFORE THE COMMISSION <br /> A. Discussion of Naming Rights for the Firehouse Arts Center <br /> Mr. Jorgensen advised the Commission that the Pleasanton Cultural Arts Foundation (PCAF) has initiated <br /> an ambitious fundraising campaign to support construction of the Firehouse Arts Center. PCAF has <br /> developed a proposed Firehouse Naming Opportunities and Donor Recognition Policy, designed to <br /> facilitate the solicitation of donations and provide a clear and consistent method for the recognition of <br /> donors. <br /> Copies of the Policy and corresponding plan were provided to the Commission for review. Mr. Jorgensen <br /> introduced Greg Resnick, Chairperson of PCAF, who discussed the proposed plan and Policy and asked <br /> Commissioners to provide comments /recommendations for identifying possible categories of naming <br /> opportunities and donor recognition. He advised that major naming opportunities for the facility would <br /> include: the studio theater, art galleries, grand lobby, and classrooms. Other naming opportunities would <br /> include: wall sponsors (quotes), theater seats, the box office, lighting systems, dressing rooms, benches, <br /> drinking foundations, etc. <br /> Mr. Resnick informed the Commission that specific dollar amounts had not yet been determined for the <br /> various donation levels. The Foundation intends to return to the Commission and City Council with <br /> specific monetary gift level recommendations after additional information has been received through the <br /> solicitation and negotiation process. <br /> The Commission was also advised by Mr. Resnick that the Foundation is recommending that the facility <br /> name be fixed as Firehouse Arts Center, so that the City Council can include this as part of the overall <br /> Policy. <br /> Commissioner Molz had questions concerning sponsorships for wall quotes and rotating art, wondering <br /> how that would be handled when quotes and art work changed. <br /> Chairperson Nelson polled the Commission regarding naming the facility Firehouse Art Center or <br /> Firehouse Arts Center. All Commissioners were in agreement for naming the facility the Firehouse Arts <br /> Center. <br /> The Commission was then asked by Chairperson Nelson to determine whether they could accept the <br /> Firehouse Naming Opportunities and Donor Recognition Policy as presented, with the understanding that <br /> the Foundation would return to the Commission at a later date with specific recommendations for <br /> monetary gift levels. Commissioners agreed with that recommendation. <br /> A motion was made by Commissioner Molz, seconded by Commissioner McLane, recommending that the <br /> City Council: <br /> 1. Formerly name the facility the Firehouse Arts Center; <br /> 2. Approve the Naming Opportunities and Donor Recognition Policy as proposed by the Pleasanton <br /> Cultural Arts Foundation; and <br /> Civic Arts Commission Minutes <br /> June 5, 2006 <br /> Page 2 <br />