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rti N. <br />can O woos <br />P` corffi <br />11 0111.9 EXHIBIT A — Scope of Services and Payment Schedule <br />Publicity Scope of Services <br />The success of the Firehouse Arts Center is the ultimate focus of all publicity efforts. The <br />upcoming months will be a period of transition for City of Pleasanton's arts program and staff as <br />the inaugural season of the facility unfolds. Changes in staff duties, arts programming and <br />primary target audience, along with a conservative budget, will necessitate close communication, <br />increased efficiency and continuing vigilance regarding which publicity efforts are working and <br />which need to be adjusted. With this in mind, we view the publicist's primary overall <br />responsibility to be that of the "keeper of the publicity plan" while acting as one of the principal <br />"keepers" of the Firehouse brand. Individual tasks will support the plan and adhere to the brand. <br />Based on the tentative $25,000 budget, Attention! proposes the following scope of services for <br />the period of November 1, 2010 - October 31, 2011. <br />Marketing/Consultation /Media Relations 130 hrs. <br />Staff marketing meetings and consultation - Approx. 2 hrs /wk x 52 wks = 104 hrs. <br />Media request for materials, interviews, & corrections - Approx. % hr /wk x 52 wks = 26 hrs. <br />News releases — Research, writing, distribution, follow -up 113 hrs. <br />Print and online PSAs /calendar postings <br />Includes the following productions and events: <br />Firehouse Arts Center presenting program <br />Firehouse Kids (SaturYAY!) <br />Poet Laureate <br />Creatures of Impulse Teen Improv <br />Lecture series <br />Film series <br />Visual Arts Gallery <br />Free Shakespeare in the Park <br />*Consultation with staff will determine priorities as they pertain to publicity activities and <br />budget. There is not sufficient time in the proposed budget to publicize each event equally and <br />to the same extent as in the past. <br />Media Event (2011 -2012 season arts programming) 20 hrs. <br />Planning/invitation list /invitation distribution/follow -up <br />Attention! Business Communications 925.600.1606 blewis@attentionbc.com <br />www.attentionbc.com <br />